Us media executives warn of a "streaming subscription bubble", believing that a "crash" is imminent

CTOnews.com, August 15, according to the latest paid report published by the Financial Times, if users order all streaming platforms, the monthly fee has been pushed up to $87 (CTOnews.com Note: currently about 632 yuan), which has exceeded the total cost of the same cable package ($83).

The report points out that the total cost of consumers ordering streaming services has risen to $87 a month this year, compared with $73 last year, after companies such as Apple TV+, HBO Max, Disney and Hulu raised their prices.

The report believes that many consumers choose to subscribe to streaming media subscriptions because of the low cost and higher flexibility of the platform on the one hand and the convenience of TV boxes such as smart TVs and Apple TV on the other.

However, the report also interviewed a number of media executives who believe that there is a bubble in the streaming subscription industry and that the practice of relying on price increases to boost earnings is not sustainable and that a "crash" is imminent.

A number of media executives believe that if the subscription price of the streaming platform increases further, it will be closer to the date of the "collapse".

Part of the CTOnews.com translation report reads as follows: "as interest rates have soared over the past year and a half, the trend of collapse has arrived. Media stocks have suffered a serious adjustment due to the growing impatience of the huge losses of Wall Street streaming media."