Canalys released the 2023 Q2 TWS headphone market report, Apple ranked first with 26% share

Thanks to CTOnews.com netizen West Window old clues delivery! CTOnews.com August 16 news, a few days ago, market research agency Canalys released the latest report, the second quarter of 2023 global personal intelligent audio devices (including TWS, wireless headset, wireless neck) fell by 2%, shipments reached 95.68 million units, basically tied to the same period last year. Among them, the true wireless headset (TWS) market resumed single-digit growth of 8%, with shipments reaching 68.16 million units.

CTOnews.com with Global Market Rankings:

Apple (including beats) shipments increased by 2% year-on-year, accounting for 26% market share, ranking first;

Samsung (including Harman subsidiaries) benefited from JBL entry-level TWS promotion, occupying 9% market share, and shipments increased by 3% year-on-year, ranking second;

India's local manufacturer boAt, with its extreme cost performance, shipments increased by 38% year-on-year, accounting for 7% of the market share, ranking third;

Xiaomi was driven by Redmi's cost-effective products, with shipments up 6% year-on-year and occupying 5% of the market share, ranking fourth.

OPPO (including OnePlus) shipments increased by 25% year-on-year, accounting for 4% of the market share, ranking fifth.

China market ranking:

Xiaomi occupies 15% of the market share, with shipments up 10% year-on-year.

Apple (including beats) accounted for 14% of the market share, and shipments increased by 13% year-on-year.

Huawei has a 13% market share, with shipments up 27% year-on-year.

Ramblers accounted for 12% of the market share and shipments increased by 14% year-on-year.

OPPO (including Yijia) accounted for 8% of the market share, with shipments down 2% year-on-year.

reference

Canalys Data Flash: Global TWS Key Market Vendor Ranking in Q2 2023