Shulou(Shulou.com)11/24 Report--

On August 15, the Ministry of Commerce, the propaganda Department of Communist Party of China Central Committee, the Ministry of Finance, the Ministry of Culture and the State Administration of Press, publication, Radio, Film and Television jointly announced the "list of key Enterprises and key projects for National Cultural Export in 2023-2024". It is preliminarily confirmed that Shanghai Mudi Science and Technology was successfully selected as the "National Cultural Export key Enterprises" in 2023-2024. this is the third consecutive "National Cultural Export key Enterprises". At the same time, its product "Mobile Legends: Bang Bang" once again won the title of "National Cultural Export key Project of the year".

"key Enterprises and key projects of National Cultural Export in 2023-2024" is jointly selected and identified by five ministries and commissions of the country. It aims to thoroughly implement the spirit of the 20th CPC National Congress and the decision-making arrangements of the CPC Central Committee and the State Council on promoting the "going out" of Chinese culture, cultivate a number of export-oriented cultural enterprises with international competitiveness, and promote the high-quality development of foreign cultural trade.

Founded in 2014, Shanghai Mudi Technology Co., Ltd. is one of the first Chinese companies dedicated to games going out to sea, and one of the Chinese game companies with the largest number of overseas players. Its games include "Mobile Legends: Bang Bang", "Mobile Legends: Adventure", "Watcher of Realms", "Magic Rush: Heroes" and so on.

Among them, "Mobile Legends: Bang Bang" (MLBB) was launched worldwide in 2016, the number of monthly active users of the game has exceeded 100 million, and the cumulative global downloads have exceeded 1 billion. MLBB has successfully won a large number of users in Southeast Asia, South Asia, Central Asia, the Middle East, Latin America, CIS and other regions, and has become a "national game" in more than 10 countries, including Indonesia, Singapore, the Philippines, Malaysia, Mongolia, Turkey, Kazakhstan and so on. The market mainly covers the emerging countries of "Belt and Road Initiative" and has extensive international influence.

In addition, since 2017, Mu pupil has been actively committed to "e-sports going to sea", becoming the first Chinese company to establish overseas professional e-sports system. In 2019, 2021 and 2022, MLBB was successfully selected into the official e-sports medal event of the Southeast Asian Games for three consecutive years. In 2021 and 2022, the popularity of MLBB events ranked first in the global mobile e-sports project for two consecutive years. In January 2023, the peak number of MLBB viewers (PCU) reached 4.27 million, making it one of the historical TOP3 of e-sports events in the world.

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