Didi released Qixi Festival order data: online car-hailing orders increased by 41%, and user downloads surged.
CTOnews.com, August 23, according to DiDi's official Weibo post, the number of Didi car-hailing orders on that day increased by 41% compared with previous years, and nearly 400000 users downloaded DiDi App and activated it.
CTOnews.com also found from Weibo released by Didi that orders for refueling, charging, driving, shipping, express delivery and other services increased significantly on the same day of Qixi Festival. Shipping orders increased by 80% compared with last year, charging orders increased by 48%, and the number of small express delivery orders launched this year increased by 64% compared with the pre-holiday period.
Data from Weibo Didi released by DiDi, a ▲ image source, showed that cities such as Shangrao in Jiangxi, Qujing in Yunnan and Jieyang in Guangdong were more eager to travel on Qixi Festival's day, with travel orders in the three cities rising 55%, 49% and 44% respectively.
Didi claims that this year's Qixi Festival happens to be a working day, and many workers celebrate the holiday collectively after work, further boosting peak travel demand that night.
18:05 on August 22 reached the peak of calling Didi vehicles of the day, with about 70,000 calls within one minute, with an average of 1166 people calling at the same time per second. Business district and pedestrian street are still the preferred places for Qixi Festival's celebrations. Qixi Festival travel orders in Shenzhen Luohu China Resources Vientiane City, Hangzhou Vientiane City, Nanjing Wuyue Square, Beijing Hesheng Huihui and other business areas increased by more than 30% compared with the pre-festival. Daily travel orders in Shanghai Nanjing West Road, Beijing Sanlitun, Lijiang Ancient City and other places exceeded 20,000.
On the same day this year, orders from Didi taxi hailing to local marriage registries increased by 50% compared with the pre-holiday period, nearly 30% year-on-year in 2022 and 136% in 2021. Driven by romantic Qixi Festival, many people prefer to choose luxury cars with better models and services to increase the sense of ritual of the festival. According to Didi, Qixi Festival's luxury car orders increased by 33% on that day compared with the pre-holiday period.
In addition to travelling by car, during the Qixi Festival period, Didi's small express delivery orders increased by 64% compared with the pre-holiday period. As the most popular holiday gift, fresh flowers have become the most popular express items with an overwhelming advantage, accounting for 25%. In addition, "picking up things" is also a reserved project of Qixi Festival. During his stay with Qixi Festival, Didi's customer service and drivers helped passengers recover more than 8000 pieces.
▲ image source Weibo released by DiDi
