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BMW releases Vision Neue Klasse concept car: design language is completely subverted and production is expected in 2025

Shulou Source: shulou.com Published: 2023-11-24 20:24:56 10月04日 Update

CTOnews.com, September 2 (Xinhua)-- BMW launched a new pure electric concept car, the Vision Neue Klasse, this afternoon, saying that the name represents the arrival of a new era for BMW.

At the same time, BMW also showed off the basic platform of its next-generation electric vehicles, the Neue Klasse, based on which the first electric models will go into production in 2025.

"Neue Klasse's design is typical of BMW," said Adrian van Hooydonk, head of BMW's design department. "it's so avant-garde that it looks like we just skipped the first-generation model." At the same time, officials have announced that its "fresh, elegant and timeless" design will be a symbol of the future Neue Klasse model, which will be launched in 2025-2027.

Overall, the car looks almost the same as the concept car i Vision Dee, which was unveiled at CES, but looks closer to a production car. The car is also equipped with E-Ink (CTOnews.com) technology, which can display welcome special effects under the window. In other aspects, BMW family double kidney grille, Huo corner and other design elements have also been preserved, and on this basis to innovate, of course, it is still a matter of opinion whether it looks good or not.

In terms of interior decoration, you can see that the new car is equipped with only a suspended central control screen and a cross steering wheel with full personality. It is expected that the "advanced heads-up display system", which was previously unveiled in the i Vision Dee concept car, will also appear in the car, which will allow the projection to cover the windshield. In addition, the entire center console appears to be relatively smooth, flat, with no extra lines, intended to emphasize its sense of the future.

According to BMW's future product plans, the car is expected to be the successor to the BMW 3-Series, or some of the design elements and technologies will be used in the next generation of mass production cars.

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