The analysis report says Apple iPhone users spend 7.4 times more on apps than Android users.
CTOnews.com, Sept. 7, according to the latest report released by Asymco institutional analyst Horace Dediu, the average spending of Apple iPhone users on apps is 7.4 times that of Android users, much higher than the previous view of four times.
Dediu said that 10 years ago, he looked at the revenue of iOS and Android app developers and found that Android users are twice as many as iPhone users, but iPhone app store developers earn twice as much as Google Play Store.
Dediu then put forward his own view that iPhone users are worth four times as much as Android users, and half of them pay four times as much.
Ten years later, Dediu once again shared the relevant data analysis, CTOnews.com translated as follows:
Apple claims 650 million active App Store users, while Google claims 2.5 billion. This brings the global ratio to nearly four times Android.
The ratio of income to income has remained very stable, with Apple to Google at 29:15 in 2016 and 81:42 in 2022.
Therefore, we can compare the application revenue of each user of the two platforms by dividing the number of global revenue by the number of global users.
So iPhone users are worth 7.4 times more than Android users.
Dediu also expressed optimism about Apple's launch of the Vision Pro headline, which could lead to a 10-fold difference in spending.