President of Nintendo USA: we are evolving into an "omni-directional entertainment company" that goes beyond the core business of games.

CTOnews.com, Sept. 7, when it comes to Nintendo, CTOnews.com 's buddies usually think of game characters such as Mario and classics such as Legend of Zelda, but in addition to games, Nintendo has also shown great potential in other areas such as theme parks and the film industry in recent years.

According to IGN, Nintendo President Doug Bowser said in a recent interview with the Washington Post that "Nintendo is developing into a mature entertainment company with games as its overall business core."

▲ Doug Bowser claims that Nintendo Movie has made a lot of money and is now fully promoting the development of its game IP. Tuyuan IGNDoug Bowser claimed that what Nintendo wants to compete for is "people's entertainment time," and its current development goal is to "go beyond the core business of games." while launching new devices and platforms, Nintendo will expose more people to its classic IP through the commercialization of games, movies, theme parks and other ways.

CTOnews.com has previously reported that industry analyst Chongsheng Suzuki believes that "Nintendo now attracts users mainly by content rather than hardware," and Nintendo President Toshitaro Furukawa said during the previous "Mario Brothers Movie" announcement that the company's current focus is to "go beyond the core business of games" and let others have access to the IP created by Nintendo through non-games.

▲ Nintendo's "Super Mario Brothers Movie" became a hit, which benefited Nintendo. Tu Yuan Movie cover