TrendForce: Apple iPhone 15 Pro Max is priced reasonably, and the total number of phones shipped this year is expected to reach 8000.

CTOnews.com, Sept. 13, Apple yesterday launched a series of iPhone 15 phones, of which the iPhone 15 Pro Max starts at 9999 yuan. The specific price of the CTOnews.com is as follows:

256GB:9999 yuan RMB, US $1199

512GB:11999 yuan RMB, US $1399

1TB:13999 yuan RMB, US $1599

Research firm TrendForce posted a post on the X platform, claiming that the iPhone 15 Pro Max is the only model in this year's lineup with a price increase of $100, while Apple has managed to keep the prices of the other three models the same and not become more expensive. In this change, users will also have access to the basic capacity model of the 256GB, as well as a unique periscope zoom camera.

According to a post posted by ▲ Picture Source TrendForce on the X platform, TrendForce believes that the pricing of Apple's 6.7in flagship phone is reasonable given the economic situation, and it is expected that shipments of the iPhone 15 will reach about 80 million this year, of which the "Pro" model will account for 60 per cent.

While this is a good figure, the research company also said that a stronger dollar could affect consumers' buying decisions in Apple's overseas markets, especially in China, which accounts for 25% of Apple's sales. With Huawei's recent release of its flagship series and iPhone restrictions imposed by related departments, annual iPhone shipments are expected to fall 5% year-on-year.