Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues about the past. CTOnews.com, September 14 (Xinhua)-- CapCut is a creative video editing tool owned by Byte Jump, which supports Android, iOS, PC and macOS platforms, and has a large number of users in China, the United States and Southeast Asia.

According to the latest report from market research firm data.ai, as of September 11, 2023, CapCut's total user spending on iOS and Google Play has exceeded 100 million US dollars (CTOnews.com Note: currently about 728 million yuan), successfully surpassing Splice (No. 1 in the second half of 2022) to become the world's most profitable video editing application in the first half of 2023, an increase of 180% compared with the second half of 2022.

As of August 2023, 490 million people around the world used CapCut through iPhone and Android phones.

China, Indonesia and Brazil were the three most downloaded markets for the app in the first half of 2023, while the US, Bangladesh and China were the three markets with the largest download increments, up 67 per cent, 73 per cent and 31 per cent, respectively, compared with the second half of 2022, according to data.ai.

According to reports, downloads of Capcut in Europe (UK + 51%, Germany + 25%), the Middle East (Egypt + 99%, Saudi Arabia + 29%) and Latin America (Mexico + 98%, Brazil + 27%) are also growing rapidly.

The Capcut profit model adopts the subscription system. According to data.ai, the most profitable subscription option for CapCut in the US iOS app store in the first half of 2023 was "one year PRO", with an one-year subscription price of $74.99 (currently about 546 yuan), accounting for nearly 34 percent of total consumer spending, followed by a monthly subscription of $7.99 (currently about 58 yuan) (26 percent).

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