Kuaishou e-commerce held a double 11 merchants conference at Xiamen Station, and more than 100 talented merchants gathered in Xiamen to prepare for Singles Day.
On September 22, following the closing of the business conference at Guangzhou Station, Kuaishou e-commerce held the second offline Merchants' Conference in Xiamen this year to promote Singles' Day. Through a number of lectures on the promotion of war preparation for different industries, Kuaishou fully demonstrated the policies, dividends and methods of e-commerce promotion of Kuaishou's Singles Day e-commerce in advance, and the event also attracted more than 100 merchants and talents.
On September 15, Kuaishou held a double 11 merchants' meeting and announced that it would invest 18 billion yuan in traffic and 2 billion in commodity subsidies this year. After the end of the merchant conference, in order to help businesses and talent in different regions of the country have a clearer understanding of Kuaishou e-commerce's Singles Day game, Kuaishou e-commerce plans to launch offline investment promotion sessions in Guangzhou, Xiamen, Shijiazhuang and other places. People in charge of various industries of Kuaishou e-commerce are invited to communicate face-to-face with business experts to introduce more targeted strategies for preparing for Singles Day in different industries. As the second stop of the Kuaishou e-commerce offline Merchants Association, Xiamen Station has been widely concerned by the e-commerce industry practitioners. The Xiamen Station Merchants Association attracted more than 100 merchants, talent and brand representatives to attend the meeting.
During the Singles Day holiday, Kuaishou e-commerce has formulated a series of business plans for platform experts. Chen Hong, head of Kuaishou e-commerce promotion strategy, said at the meeting that during the Singles' Day this year, Kuaishou e-commerce launched the online shake program, explosive materials program, and die-hard fan program, which helped anchors grow up in all directions and seize the Singles Day dividend.
It is understood that Kuaishou e-commerce has officially entered the preparatory period, and will enter the pre-sale period on October 18, and the formal outbreak period from October 31 to November 11. On Singles Day, Kuaishou e-commerce will invest 100 million-level traffic and subsidy support, and superimpose the ecological recommendation ability of the platform to help users find more low-cost good things of Kuaishou, lock in users' shopping needs in advance, and at the same time, through pre-sale data, help merchants prepare goods.
During the Singles' Day outbreak, Kuaishou e-commerce will focus on the content field and the shelf field. the former revolves around different types of operators, such as big-market merchants, big-market talent, small and medium-sized talent, and so on, to introduce more targeted flow incentives, subsidy incentives and other differentiated support policies. the latter through big brands and big subsidies, interest-free in stages, pay later and other games, so that low-cost good goods to achieve sales outbreak.
