Analysis firm: since Musk's acquisition, X platform's advertising revenue in the United States has "fallen by at least 55%" every month.
Thanks to CTOnews.com netizens Alejandro86 and soft media users 1520111 for their clue delivery! CTOnews.com, Oct. 5 (Reuters)-since Musk bought Twitter (later renamed platform X) in October last year, the company's monthly advertising revenue in the United States is said to have fallen by at least 55 percent year-on-year, according to Reuters.
According to the latest data provided by Guideline, platform X's US advertising revenue fell 60% in August from a year earlier. Perry X declined to comment on the figures.
CTOnews.com has repeatedly reported that the revenue of platform X has been "hit in a variety of ways" because of Musk's various operations.
Linda Yaccarino, chief executive of X platform, claimed last week that 1500 brands had returned to X platform in the past 12 weeks, while 90 per cent of the top 100 advertisers had returned to the platform. She also said that the X platform will be profitable early next year.
Linda Yaccarino is expected to meet tomorrow with "bank lenders financing Musk's acquisition" to outline more business plans for platform X.
Since its acquisition, platform X has been trying to retain some advertisers, and third-party brands are cautious about the rapid changes that have taken place in the platform since Musk's acquisition.
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Former senior executive of Company X (Twitter): Musk adjusts content censorship policy to make it difficult for advertisers to return.
To save advertisers, Musk's X platform launched the "sensitivity setting" function.