The world's largest 360-degree surround screen has been transformed into "Xbox", and Microsoft has launched creative advertisements at the MSG Sphere venue in Las Vegas.
CTOnews.com, October 20, the MSG Sphere Ball Stadium in Las Vegas, which has the largest LED screen in the world and can hold nearly 20,000 people internally, conducted its first lighting test in July this year, and the external effect is very eye-catching.
The screen is currently targeted by Microsoft, which is displaying a series of giant Xbox ads through MSG Sphere to promote the Xbox Series X | S game console and the Xbox Game Pass service, turning the venue into a 3D Xbox logo.
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The ▲ video is provided by bilibili's third-party users. According to Rolling Stone magazine, the venue costs US $2.3 billion (CTOnews.com Note: currently about 16.79 billion yuan) and is the largest sphere complex in the world.
The 17600-seat venue, with a standing capacity of 20000 people, covers an area of 516x366ft, has a fully animated dome shell and a 16K LED surround screen that can be used for concerts, movies or other entertainment.
MSG Sphere costs $450000 a day (currently about 3.299 million yuan) and $650000 a week (currently about 4.764 million yuan). Despite the high cost of advertising, taking into account the number of people that ads can reach, it is actually worth advertising by companies like Microsoft.
Related reading: "the world's largest 360 degrees around the LED screen debut, Las Vegas MSG Sphere Ball Stadium performance debut"
