With a target of 500000 units in three years, AR glasses brand TCL Thunderbird reached a strategic cooperation with JD.com.
CTOnews.com October 30 news, TCL official announced that recently, Thunderbird Innovation and JD.com reached a strategic cooperation, in the next three years, the two sides jointly promote the strategic sales target of 500000 units, to build Thunderbird into a "domestic AR category benchmark brand."
In order to achieve this goal, the two sides will rely on their respective advantages and open in-depth cooperation around product development, marketing and channel expansion, the announcement said.
Among them, in product development, with JD.com C2M reverse customization ability, as well as the insight into the trend of user groups and categories, combined with Thunderbird's advantages in technology, we innovate around consumer pain points to bring more innovative AR products to users.
In terms of channels, we will rely on JD.com 's supply chain and omni-channel advantages to open up online and offline sales channels and broaden the consumption path of brand products.
In terms of marketing promotion, JD.com will provide a variety of marketing strategies and promotion channels, provide product life cycle flow support, and provide more exposure opportunities for Thunderbird AR glasses. At the same time, the two sides will give full play to the advantages of cooperation such as channels, products and preferential benefits for brand members, JD.com PLUS members and specific groups to create new sales growth points.
At the service level, JD.com not only provides Thunderbird users with "rest assured exchange" services covering the whole process of pre-sale, in-sale and after-sale, but also will continue to strengthen the service experience, focusing on customized services such as only replacement, value preservation and replacement.
CTOnews.com found that there are already many brand layouts in the field of AR smart glasses, including XREAL, Thunderbird, Nubia and Lenovo, which have all launched new products this year. Meizu also announced its entry into the AR glasses industry today. Whether Thunderbird, which relies on the screen / home appliance manufacturer TCL, can break through the siege remains to be seen.
