In addition to Nokia and its own brand, HMD is expected to launch phones from "other partners"

CTOnews.com, Nov. 2-HMD Global has been launching Nokia-branded smartphones for the past six years. The Finnish company announced in September that it had expanded its product portfolio with plans to build a comprehensive product ecosystem by launching HMD-branded products such as smartphones, tablets, feature phones and Internet of things devices.

▲ source foreign media nokiamob while according to foreign media nokiamob reported that this foreign media interviewed the HMD public relations department, and learned more news.

HMD claimed that the launch of the "own brand" was mainly due to a restructuring prompted by financial challenges in 2022, while the previous license agreement with Nokia was only more than two years away from expiration, allowing HMD to release only 3-4 more Nokia smartphones.

HMD also said that the new multi-brand strategy will include HMD's original product line, as well as phones from Nokia phones and other partners. However, HMD did not say which partners they would work with.

In addition, a spokesman for HMD also stressed that by designing a more sustainable and affordable future for consumers and the telecommunications industry, HMD's current focus is on launching a range of maintainable and sustainable smartphones and feature phones that will become the "foundation for momentum" of the new HMD brand.

CTOnews.com also found that HMD Global's official website has already used a new brand logo.

Related reading: "Nokia handset maker HMD Global own brand will be launched in the first half of next year, and India is the main target market."

Nokia handset maker HMD Global announces the establishment of its own HMD smartphone brand.