Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Alejandro86 for the clue delivery! CTOnews.com, Nov. 3 (Xinhua)-- Amazon will close its Amazon Style clothing store next week, Bloomberg said, marking "the latest major change" in the company's retail strategy.

According to CTOnews.com, Amazon opened an Amazon Style clothing store in May 2022, which mainly sells fashion brands such as Levi's, Tommy Hilfiger, Champion and Calvin Klein, and mainly uses algorithms to recommend clothing matches for customers.

▲ source Bloomberg reported that every fitting room in the Amazon Style store is equipped with a touch screen, customers can choose the style and size by clicking on the big screen, and the selected clothing will be sent directly to the fitting room. Amazon Style store staff claim to provide customers with one-stop service throughout the process, and allow customers to choose the products they want to try on App in advance, and then notify customers when the products are delivered to the physical store, effectively reducing the return rate of online shopping.

Amazon spokesman Kristen Kish said in a statement: "after careful consideration, we have decided to close two Amazon Style brick-and-mortar retail stores and focus on our online fashion shopping experience, where we will offer new and exciting options at great prices and introduce innovative technologies to meet the needs of every customer. We are working closely with affected employees to help them find new jobs within Amazon. "

The spokesman also announced that physical retail remains an important part of Amazon's business, and Amazon will continue to invest in our grocery store business, including Amazon Fresh, Whole Foods Market, Amazon Go and third-party partners.

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