Morgan Stanley: Apple is the driver and one of the main beneficiaries of the AI wave

CTOnews.com, November 9 (Xinhua)-- Morgan Stanley recently released a new report, pointing out that Apple rarely mentions artificial intelligence (AI) in marketing, but in fact Apple launched its layout a long time ago, yielded a return as early as 2024, and will be one of the six "main beneficiaries".

Apple's entry point is different from OpenAI's ChatGPT, Microsoft's Bing Chat and Google's Bard, which Tim Tim Cook recently described as "basic technology."

Apple rarely mentions the word "AI" in its marketing, which makes many people think that Apple has lagged behind in the AI competition, but Morgan Stanley believes that Apple has been promoting machine learning in recent years, mainly to build more practical features for users, rather than marketing gimmicks.

Morgan Stanley came up with a concept of "Edge AI" to describe what artificial intelligence looks like when it is no longer an ChatGPT-like application, but is integrated into all computing.

CTOnews.com hereby translates Morgan Stanley's views as follows:

As artificial intelligence permeates new consumer use cases, we expect the edge to be an emerging enabler of AI reasoning in 2024 because of its lower query costs, improved latency, higher personalization, better data security / privacy, and easier access.

Although some investors question Apple's artificial intelligence intentions, we believe that Apple will become the promoter of artificial intelligence.

We believe that Apple will be one of the main winners of this competition and one of the drivers of Edge AI with more than 2 billion devices, huge data of more than 1.2 billion users, and a focus on data privacy and vertical integration of leading hardware, software, chips and services.