Ferrari launches a reward program to combat trademark infringement, and whistleblowers will receive mysterious gifts

CTOnews.com December 12 news, Recently, Italian super-running brand Ferrari launched a project called "Ferrari anti-counterfeiting reward program," The program aims to encourage the public to report any infringement of Ferrari trademark behavior, Whistleblower will have the opportunity to receive a mysterious "Ferrari gift."

According to a Ferrari forum user at Ferrarichat.com, he received an email from the office of Enrico Galliera, Ferrari's chief commercial and marketing officer, mentioning the plan.

CTOnews.com notes, however, that Ferrari did not disclose the exact content or value of the mystery gift. They only said that "participants will have the opportunity to receive a Ferrari gift, the nature and value of the gift will be determined by Ferrari itself, and the number will be limited until the last delivery."

Participants can submit a report on Ferrari's website in the "Reward Anticipating" section, in which they must provide Ferrari with the following information: company name, description of infringement, photos of products and location of sale. Ferrari will investigate the report and, if confirmed, may offer a gift to the whistleblower.

For Ferrari's anti-counterfeiting plan, netizens are talking about it. Some see it as a good way to protect brands 'intellectual property, while others question whether incentives are transparent enough and whether they trigger unwanted whistleblowing.