Tencent applied for the registration of XR trademark, and had already set up relevant departments.
According to CTOnews.com8, in June this year, it was reported that Tencent had set up a XR (extended reality) department, which is organizationally affiliated to Interactive Entertainment Group (IEG). Its main task is to establish an extended reality business for Tencent, including software and hardware. Recently, Tencent has made new progress in the field of XR.
According to the China Trademark Network, Tencent Technology (Shenzhen) Co., Ltd. applied for the trademark "TENCENT XR" and "TENCENT XR WOOSA" on August 12, and the international classification of the trademark is website service and social service. At present, the application progress of the trademark is in the process of application, and it has not yet entered the preliminary examination and announcement.
According to previous reports, Tencent has set up a software and hardware XR business line. In terms of software and games, Tencent is not only a shareholder in Roblox, the first share in meta-universe, but also holds a 40 per cent stake in Epic Games. In addition, QQ Music also launched the VR album function this year, which carries the function of VR music room for musicians such as Jay Chou. In May this year, Tencent set up XR Game Studio.
In terms of hardware, Tencent demonstrated its first VR head display device, the TenVR, in 2018. TenVR was independently developed by Tencent's Intelligent Innovation Business Unit (InLab), but the business unit has not demonstrated its iterative products since then.
CTOnews.com learned that the full name of XR (extended reality) is Extended Reality, which refers to the combination of real and virtual through computers to create a virtual environment for human-computer interaction, which is also the general name of AR, VR, MR and other technologies. Through the integration of the three visual interaction technologies, it brings a "sense of immersion" of seamless transformation between the virtual world and the real world.
