Counterpoint: Apple earned 85% of global smartphone operating profit in the second quarter, the highest quarterly record

CTOnews.com August 10 news, according to foreign media Counterpoint news, in the second quarter of 2023, the global smartphone market revenue fell 8% year on year, down 15% month-on-month, far less than 90 billion US dollars, falling to the lowest level in the second quarter since the global epidemic blockade peak in 2020.

Apple takes the lead in "global smartphone revenue" and "operating profit". According to Counterpoint, Apple took 45 per cent of global smartphone revenue in the second quarter of this year, up nearly 3 per cent from the same period last year, while Apple earned 85 per cent of global smartphone operating profits, the highest quarterly record.

Jeff Fieldhack, director of research at ▲ Touyuan Counterpoint, said of Apple's performance that Apple's shipments fell 3 per cent year-on-year, while the smartphone market fell 9 per cent over the same period. At the same time, Apple's "average selling price" has increased due to the increase in the contribution of the iPhone Pro series, the decline in the contribution of the iPhone SE series, and the replacement of the iPhone 13 mini by the iPhone 14 Plus in the iPhone line. (CTOnews.com note: Apple is making more money because "higher-end models sell better").

Tarun Pathak, director of research, said that although the average sales price growth of mobile phones stagnated in this quarter, the high-end trend of handsets by various manufacturers is expected to maintain the momentum, mainly because the global mobile phone market is entering the "next growth stage", mid-end brands are targeting the high-end market, and high-end brands plan to sell more high-priced models.

Global smartphone revenue and operating profits are expected to recover in the second half of 2023, helping the smartphone market withstand the impact of falling shipments, Tarun Pathak said.