CTOnews.com November 20 news, Loto Technology today released e-commerce platform double 11 intelligent projection promotion data (October 23-November 12), which shows that China's intelligent projection (excluding laser TV) online open retail channel sales of 432000 units, down 12.3% year-on-year; sales of 960 million yuan, down 24.0% from the same period last year.
Loto Technology said that due to the uncertainty of income growth, the lack of consumer confidence, and the fatigue caused by the normalization of sales promotion, consumers' buying behavior continued to retreat sharply, just like the last big promotion cycle of 618. The decline in the Singles' Day market is actually to be expected.
CTOnews.com found that Loto Technology believes that with the end of the last market boost of the year with negative growth, the decline in the size of China's intelligent projection market in 2023 is basically a foregone conclusion, and annual sales are expected to fall back to less than 6 million units.
▲ Map Source Lotu Technology
▲ Tuyuan Lotu Technology Lotu Technology also said that the decline in the price of the relevant intelligent projection has also led to an increase in sales. The price of the main model has dropped by about 5% RMB20%. The price of entry-level products has reached less than 3000 yuan, driving the average price of laser products down to 4797 yuan, a decrease of 1348 yuan compared with the first quarter of 2023:
In terms of brand, the market concentration of laser light source is relatively high. Nuts, Dangbei, Vidda and Epson rank in the top four in terms of sales and sales, with a combined share of more than 95 per cent.
On the technical side, with the development of brands such as Vidda, nuts and Dangbei, tricolor laser penetration has accelerated, accounting for 69.2% of the laser market during the promotion period, nearly 10 percentage points higher than in the first three quarters of 2023.
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