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Canalys: European smartphone market fell 6% in the third quarter, and the high-end market has begun to shrink

2024-03-04 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--

Thanks to netizens for a wind clue delivery!, November 28, Canalys today analyzed the trend of the European smartphone market in the third quarter, saying that although Apple and Samsung have released new products, the severe demand environment in the third quarter has had a particularly significant impact on the two companies. Although Samsung and Apple still maintain a certain number of shipments, the high-end market has begun to shrink.

Shipments of smartphones in Europe, excluding Russia, fell 6 per cent year-on-year to 32 million in the third quarter of 2023. Although the third quarter is the 10th consecutive quarter of year-on-year decline, but with the black five, Christmas, market demand will still increase.

In the manufacturer rankings, although Samsung's shipments fell 6% from a year earlier, it firmly topped the list with a 35% market share. Apple ranked second, with a market share of 22%, down 13%. The strong performance of the iPhone 15 partly offset the decline.

▲ source Canalys in addition, noted that Canalys claimed that demand in the middle and lower end of the European market was still limited, but Samsung's withdrawal from the low end of the market created opportunities for other manufacturers:

Xiaomi ranked third in the ranking of shipments in the third quarter, with a flat annual growth rate, but improved after six consecutive quarters of declines. This is due to the strong growth of red rice and red rice Note 12 in Central and Eastern Europe.

Motorola ranked fourth, continuing to make progress in Europe, with shipments surging 30 per cent year-on-year, the best quarterly performance since joining Lenovo.

TCL ranked fifth, up 0.8 per cent from a year earlier to 800000.

▲ diagram source Canalys

▲ drawing Source Canalys reference

The European smartphone market fell by 6% in the third quarter of 2023, but there is still a turnaround against the trend.

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