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Only 8 months after joining the Great Wall, it is reported that Chen Siying will return to Geely to be in charge of Meizu's "car building".

2024-07-21 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)12/24 Report--

CTOnews.com November 30 news, today Xinji Meizu announced the customized car project plan at the Meizu autumn unbounded ecology conference. Star Meizu will launch a DreamCar co-creation program in the first quarter of 2024 to create an exclusive MEIZU DreamCar MX for Meizu. At that time, the majority of charm friends can co-create a large number of personalized details such as vehicle clothing painting, interior color matching, Flyme Auto theme and so on.

According to the 21st Century Economic report, Chen Siying will become senior vice president and president of the automotive division of Starry Meizu Group, responsible for the operation and management of the automotive product line, according to insiders. In other words, Chen Siying will be in charge of the above-mentioned "car building" project of Meizu.

Chen Siying has worked in the automotive industry for more than 20 years and has rich experience in marketing and brand management. From 2019 to January 2023, Chen Siying served as Deputy General Manager of LinkedIn Automobile sales Co., Ltd., and from February this year to October 2023, Chen Siying joined Great Wall Motor as CEO and General Manager of Tank Brand. The appointment of the president of Star Meizu Automotive also means that Chen Siying will return to Geely.

Shen Ziyu, chairman of Star Meizu Group and CEO, said that next year, Starkey Meizu Group will launch Meizu custom car, which will not only be equipped with Flyme Auto system, but also integrate Meizu's past experience in software, design, interior decoration and other aspects, and will only sell in the Starkey Meizu Group channel.

CTOnews.com notes that this is not the first time Meizu has set foot in the auto market. After merging with the Star Age to form the Star Meizu Group, Meizu launched a car-adapting intelligent cockpit system Flyme Auto, which has been boarded in Lecker 08. But it is the first time to "build a car" with the Meizu brand.

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