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Counterpoint: global smartwatch market rebounded, Huawei shipments increased by 56% year-on-year

2024-02-29 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--

Thank netizens soft media Xinyou 1933769 for the clue delivery!, December 1, according to the latest data obtained by Counterpoint Research, global smartwatch shipments increased by 9% in the third quarter of 2023 compared with the same period last year. After a slowdown earlier this year, the smartwatch market regained momentum in the second quarter of 2023 and continued a positive trend in the third quarter.

▲ Picture Source with each brand HLOS smartwatch share:

Apple continues to rank first with a 45% market share

Samsung ranks second with an 18% market share

Huawei ranks third with a 14 per cent market share. Note: HLOS smartwatches refer to electronic watches running advanced operating systems, such as Watch OS (Apple) or Wear OS (Samsung), which can install third-party applications. A basic smartwatch means that an electronic watch runs a lighter version of the operating system and cannot install third-party applications.

According to Counterpoint analysis, apple's third-quarter results hit an all-time high, with shipments up 7% from a year earlier, with strong shipments of the second-generation Apple Watch SE making a significant contribution. Huawei's overall shipments rose 56% year-on-year in the quarter, thanks to the popularity of Huawei's Watch 4 and 4 Pro series, as well as Huawei Watch GT 4, which were launched in the second quarter of 2023.

In addition, the Indian brand Fire Boltt has regained its leadership position in India after setting an all-time high in quarterly shipments. However, India's three biggest brands-Fire Boltt, Noise and boAt-are all growing more slowly than before.

Woojin Son, a research analyst, said: "in the face of the global economic slowdown, the market for most consumer devices, such as smartphones, is still stagnant compared with a year ago. By contrast, the smartwatch market has achieved year-on-year growth at the high end for two consecutive quarters. It is worth noting that Advanced operating system (HLOS) smartwatches usually have higher specifications and prices, which was largely boosted by Huawei's highest quarterly results ever reported in the third quarter of 2023. Most of this surge has occurred in China's domestic market, coupled with the launch of new 5G smartphones by Huawei. "


Global Smartwatch Market Rebounds; Huawei and Fire-Boltt Hit New Peaks

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