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Ad blocker ecology will be at a disadvantage: Google Chrome plans to limit the speed of extended updates through new rules

2024-06-24 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--

Thanks to netizens Coje_He and OC_Formula for the clue delivery!, December 4 (Xinhua)-- the "cat-and-mouse game" between Google, Chrome, YouTube and ad blockers is ongoing, and Google is likely to have the upper hand in the future.

Mordras, director of products and engineering for advertising blocker Ghostery, believes that the confrontation between interceptor and YouTube will become more challenging when Google adopts the Manifest V3 standard for Chrome browsers next year, foreign media Engadget reported on Saturday.

According to the Manifest V3 standard, whenever an ad blocker wants to update its blocking list (and may need to be updated several times a day), it must release a full update and be reviewed by Google, which may take between hours and weeks.

"with Manifest V3, Google will close the door to innovation in ad blocking and introduce another layer of gatekeeper, which will slow down the response of ad blockers to new ads and online tracking methods."

According to, data from some ad interceptors provided by Wired magazine in early November showed that hundreds of thousands of users uninstalled ad blockers in October, a "record number". At the same time, the number of newly installed ad blockers is at an all-time high, as people are looking for alternatives that will not trigger YouTube anti-ad blocking pop-ups.

However, as the old saying goes, "the solution is always more difficult." some developers have provided a plug-in AdSpeedup that can automatically play YouTube ads at 16x speeds, while others have found a special way to bypass YouTube's anti-ad blocking: simply change the browser logo (UA) to Windows Phone through an officially created extension.

Related readings:

"YouTube launched a" crackdown "to push the unloading and installation of advertising interceptors to record highs."

"Google resumes its plan to phase out Manifest V2 expansion in June 2024 in Chrome browsers."

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