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What is the relationship between one plus and OPPO? Liu Zuohu: it is a dual-brand strategy, each with its own positioning and independent system.

2024-04-23 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--

Thank netizens soft media Xinyou 1933769 for the clue delivery! According to news on December 4, Liu Zuohu, the founder and product manager of one plus, Liu Zuohu, the founder and product manager of one plus, took the stage to share some of his understanding and views on the industry.

Some people think that one plus is an OPPO sub-brand, but he gives a clear answer to "what is the relationship between one plus and OPPO": OPPO and one plus are two-brand strategy, and both brands have their own clear positioning and independent system.

The dual-brand strategy enables the two brands to share the underlying architecture, platform, technology and supply chain, but the operation of the two brands is independent. Product definition decisions, user insight and product route planning are all based on the insight of their respective users. Operate independently. noticed that Liu Zuohu also showed you the real one plus 12 machine at tonight's event. The one he has in his hand belongs to the "greenish green" color, which is his favorite color, but "it seems that many people like white."

Related readings:

Liu Zuohu shows the true color of the one-plus-12 mobile phone, which claims to be his "favorite color".

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