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JD.com computer digital store: create a "visible and palpable" digital renovated experience

2024-06-19 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)12/24 Report--

JD.com computer digital store is a physical store brand under the omni-channel business department of JD.com Retail 3C Digital Business Department. it relies on JD.com 's full-product supply chain resources, integrates online and offline computer and digital supply chains, and relies on JD.com 's centralized traffic enabling tools to provide professional retail solutions for businesses in the computer digital industry to comprehensively assist the transformation and upgrading of offline retailing. Since JD.com computer Digital launched its offline strategy in 2018, 50 stores have been built in the same year, and the number of stores in 2019 has exceeded 200. by October 2023, the number of JD.com computer digital stores has exceeded 1000, covering traditional PC business circles, computer cities, university campuses, department stores, shopping centers and so on.

JD.com computer digital store S1.1 real-scene shooting-door image

With the continuous strengthening of consumers' immersive experience and the demand of "WYSIWYG" in the process of consumption, JD.com has been exploring omni-channel direction for nearly a decade, and in the development of the next decade, omni-channel retail will also be a main line of JD.com 's business. At present, the multi-category, digital and service-oriented JD.com computer digital store has gradually formed three core competencies: omni-channel supply chain, omni-channel store digitalization, and omni-channel marketing. Through JD.com App drainage to the store, JD.com live broadcast to cover a wider range of consumers, JD.com reaches home an hour to achieve three kilometers of life circle coverage, and so on, constantly improve store service efficiency and capacity, and optimize user consumer experience.

JD.com computer digital store S1.1 live shooting-store layout

In the future, JD.com 's computer digital line stores will continue to sink to the county market, fully infiltrating the national computer city and university market, and will also use digital capabilities to upgrade more offline physical stores and constantly enhance their service ability to consumers, thus driving the transformation of the entire computer digital industry.

JD.com computer digital store adheres to the business philosophy of "transparent, neutral and professional". It is mainly aimed at computer and digital merchants, focusing on computers and digital categories, and integrating communications, accessories and other categories of sale. for the high and low line global market to create experienced, quality digital collection store solutions At the same time, combined with multi-brand offline authorization identity, relatively low comprehensive cost, relatively rich categories, online traffic multiple empowerment, to promote the efficiency upgrading of traditional communication stores. To build a multi-category retail capacity with worry-free goods, worry-free passenger flow, worry-free sales and worry-free capital.

JD.com computer digital store S1.1 live shooting-store layout

JD.com computer digital store adhere to the business philosophy of authentic good goods, professional rest assured, after-sales protection, the whole network products synchronized, JD.com quality rest assured to buy; professional consultancy services, thousands of goods are under control; after-sales protection is perfect, products do not worry about return and maintenance.

In August 2018, the first JD.com computer digital store opened. In January 2019, the national service provider system was completed. In March 2019, the concept of social operation was promoted. In April 2019, JD.com computer digital stores exceeded 100. the "7L" operation system was born, and the image of SI2.0 stores was upgraded. In October 2019, the hierarchical management system of JD.com computer digital store was established. In December 2019, JD.com computer digital store exceeded 100 campus stores. In May 2020, JD.com arrived home and JD.com 's live broadcast business was carried out to help store operation. In December 2020, JD.com computer digital stores exceeded 800 stores across the country. In December 2021, the number of JD.com computer digital stores nationwide exceeded 1200. In June 2022, JD.com 3C digital omni-channel business integration and upgrading, wide-category narrow SKU multi-terminal enabling store model was successfully built.

JD.com computer digital store S1.1 live shooting-store layout

With the mission of "keeping the joy of opening the store" and the vision of "continuously creating profits for partners", JD.com computer digital store focuses on the current head brands in the industry at the end of the supply chain. Through online and offline multi-terminal and multi-scene close cooperation with brand manufacturers to obtain more advantageous supply chain costs. At the same time, through the strong integration ability in the cooperation of manufacturers, to create a more flexible and richer supply system.

On the basis of multi-brand and multi-category supply chain empowerment, JD.com computer digital store strengthens the link between goods and market by upgrading and reorganizing the retail model of "main push products + accessories + services". Fully embodies the four core values of JD.com 's supply chain products: online diversion, efficient completion of categories, users and one-stop experience.

JD.com computer digital store S1.1 live shooting-store layout

In order to solve the problem of low passenger flow in retail stores, JD.com computer digital store, in terms of traffic introduction, in addition to the basic store natural passenger flow, can import users with clear needs into offline stores on the detailed page of the main station, and make multiple exposures to stores in different channels and pages to promote consumers' offline shopping decisions. In addition to the drainage at JD.com 's main station, in the domain where consumers spend a long time, such as Wechat, Weibo, Xiaohongshu and other public domain platforms, release the content of JD.com 's computer digital store to attract user interaction, and pay attention to the retention of store users. Guide stores to carry out private traffic construction, while conducting rich and diverse offline cooperation, traffic exchange, through multi-scene, multi-terminal marketing to obtain and import traffic Establish the exclusive flow matrix of JD.com computer digital store to enhance store exposure.

In the retail store terminal for consumer shopping service experience improvement, from the basic store terminal exhibition combination, to JD.com computer digital store unique service product empowerment, under JD.com 's strong traffic enabling, the main station service demand users will be diverted to the store, complete the online shopping can not provide consumer experience services, improve the JD.com computer digital store full scene consumer service experience link At the same time, we will continue to explore door-to-door service and break the half-hour life circle of consumers, leading businesses to effectively reach high-quality users around the store.

JD.com computer digital store launched an exclusive JD.com gold mining business for customers of JD.com 3C digital offline stores, which can achieve interest-free repayment limitation for up to 21 days. In the supply chain cooperation in the initial stage of store construction and store operation, provide solutions for partners to make their cash flow more abundant, realize the use of JD.com 's money, enter JD.com 's goods, and enjoy interest-free repayment rights and interests.

The ability training and construction of sales staff is also a bright spot that distinguishes JD.com computer digital store from traditional stores. JD.com computer digital store jointly with various brand manufacturers, through training-assessment-certification full-link personnel capacity training system, to create the exclusive JD.com computer digital store sales staff of the gold guide system.

JD.com computer digital store teamed up with various brand partners to carry out store exposure drainage to achieve cross-accurate customer acquisition, build the mind of users, and achieve the direct benefits of the store. In the retail terminal store side, through new store marketing, greatly promote marketing, new product marketing, live broadcast with goods and other forms, combined with online and offline omni-channel marketing promotion, store exposure, increase the interest of consumers shopping in JD.com computer digital store, and improve the activity of JD.com computer digital store.

JD.com computer digital store will own brand, service, traffic, training, supply chain capacity, omni-channel marketing, O2O capacity in the form of cooperation to join the service provider in the designated region, the specified time limit distribution rights and business rights. JD.com provides unified operation and management standards.

The franchisee joins as an independent legal person, retains its autonomy in personnel and finance, accepts the strong management and control of JD.com in its business and mode, and maintains a high degree of unity.

JD.com computer digital store firmly promises to operate legally and in compliance with regulations, and stores must abide by all the terms of the cooperation agreement, do not sell fake and shoddy products, do not disrupt market order, do not conceal false information, and do not carry out commercial bribes. provide JD.com with real various qualifications and certification materials, and do not sublease, adjust the shop, change the main body of business or change the business use without the written consent of JD.com.

JD.com computer digital store firmly promised that the store VI, dress, behavior in line with the national unified norms of JD.com stores, actively participate in brand marketing activities under the Jingdong line, and resolutely do nothing to damage JD.com 's brand image. The store operates stably during the authorization period and does not change the operating brand. Firmly committed to customer service as the center, adhere to the authentic, not false publicity, do not deceive customers, customers have any complaints, actively solve, the first time to pacify and properly deal with. Firmly promise to uniformly use the security system, purchase, sale and storage management system, and cashier system required by JD.com to show JD.com real business data; abide by JD.com 's data security requirements and not maliciously obtain or disseminate any JD.com confidential information to the outside world.

JD.com computer digital store to establish online and offline shared user pool, the implementation of store customer acquisition policy, the use of JD.com marketing tools, store CRM system, all-channel user operation.

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