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It is reported that pinduoduo negotiated to push Nike to move in, on the condition that the lowest price of the whole network

2024-02-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report-- December 14 news, according to the news obtained by Leifeng, Nike Olai flagship store may be stationed in pinduoduo in the near future.

According to people familiar with the matter, in the second half of this year, pinduoduo investigated shoes and clothing brands led by Nike. It also includes head brands such as Bosideng and Youngor. With regard to Nike's cooperation, the current strategy is to refer to Skage's model and first move in in the form of an Olai store.

It is reported that in order to win the greater trust of the brand, pinduoduo is also promoting the signing of an underwriting agreement with a strong brand, similar to "gambling". During the negotiations, pinduoduo can guarantee that Nike will be given an annual sales guarantee of no less than several hundred million yuan, while Nike needs to ensure that the products provided to Pinduo are the lowest price in the network.

Pinduoduo is currently expanding strongly at home and abroad with a low-price strategy, and the market capitalization of US stocks even surpassed Alibaba at the end of November.

According to previous reports, pinduoduo's revenue in the third quarter was 68.84 billion yuan, estimated at 54.87 billion yuan, compared with 35.504 billion yuan in the same period last year, an increase of 93.9 percent over the same period last year, and an adjusted income of 11.61 yuan per ADS in the third quarter. The net profit belonging to pinduoduo common shareholders was 15.5371 billion yuan, up 47 per cent from the same period last year; without US general accounting standards, the net profit belonging to pinduoduo common shareholders was 17.0271 billion yuan, up 37 per cent from the same period last year.

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