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Organization: online sales of Chinese mainland displays reached a new high this year in November, with AOC / Xiaomi / HKC in the top three

2024-11-04 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)12/24 Report--

CTOnews.com news on December 18, according to the "Chinese mainland display online retail market monthly tracking" report released this morning by Loto Science and Technology Research, a research institution, Chinese mainland display online market (excluding Douyin, Kuaishou and other content e-commerce) sold 932000 units in November this year, down 28.6% from a year earlier and up 20.4% from a month earlier. In terms of sales, the total was 1.03 billion yuan, down 31.9% from the same period last year and an increase of 13.5% from the previous month.

▲ Tuyuan Luotu Technology, the following analysis with the agency, said that in the second half of this year, the growth rate of the display online market slowed down significantly. In November's market performance, although the average price fell by about 10 per cent year-on-year to 1102 yuan, it still could not stop the sharp decline in sales.

CTOnews.com summarizes additional data as follows:

Products selling for less than 1000 yuan this month are still the main force in the online market, with sales accounting for 9% of the total compared with the same period last year. At the head of this price segment, domestic brands have successfully achieved sales growth against the trend.

The proportion of product sales in other price segments has declined in varying degrees, and the reduction of the overall market size and the downward movement of the product price structure jointly explain the general trend of "consumption degradation".

The top four brands in display sales that month were AOC, Xiaomi, HKC and KTC. Among them, AOC and Xiaomi together became the only brands with sales of more than 100000 units, but their market share fell by 1 per cent and 3 per cent respectively.

The market share of HKC and KTC increased by 3.3% and 6.1% respectively. With the help of the opportunity of Singles Day, KTC has achieved the "historic" fourth place since October.

Samsung has the highest average price among TOP 10 brands, but its sales are down 49.9% from a year earlier, and its share is down 1.8% from a year earlier, making it sixth. The brand is affected by two aspects: promoting the pace in advance and domestic brand competition.

The fifth to tenth brands are Titan Legion, Samsung, Lenovo, Asustek, Philips and Snake.

E-sports 's products accounted for 54 per cent of sales in that month, up 7 per cent from the same period last year, while absolute sales fell 18.8 per cent from a year earlier.

Referenc

The online display market in China in November: sales were the highest in the year, but fell 29% compared with the same period last year

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