Audi Motors launches personalized themes and in-car app stores, the former priced at $12.99

CTOnews.com December 20 news, with more and more car screens, it is natural to draw inspiration from smartphones. Audi recently introduced two new features: Audi Themes and Audi App Store. These two features are currently available in the US market and will further enhance the cockpit's technological and personalized experience.

Audi-themed wallpapers are now available in the MMI infotainment system for some 2023-2024 models, allowing owners to personalize their screens with new wallpapers. These themes cover landscapes, animals and abstract patterns, helping owners create an interior atmosphere that matches their personal preferences. Audi said that in addition to these themes, holiday themes and movie character themes will also be introduced, details of which have not yet been announced.

It is worth mentioning that the Audi theme is not only a screen wallpaper, if the vehicle is equipped with the optional atmosphere light set plus, the theme also changes the color of the atmosphere light in the car to better match the theme content. Audi themes can be purchased through the myAudi Marketplace or myAudi smartphone app for a single purchase price of $12.99 (CTOnews.com Note: Currently about 93 yuan, including taxes). Each theme applies only to the specific vehicle purchased and is not transferable.

Audi has also launched a new Audi App Store that allows owners to download apps directly from the in-vehicle infotainment system. Audi said the store will offer apps covering music, video, games, navigation, parking, charging, efficiency, weather, news and more.

To use the Audi App Store, vehicles need to be equipped with the latest MIB 3 software and a subscription to Audi connect PLUS with Wi-Fi is required.