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BYD stormed the Japanese market, aiming to sell 30,000 electric vehicles by 2025

2024-02-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)12/24 Report--

CTOnews.com, December 20, according to the Nikkei News, a number of local dealers in Japan have revealed that BYD aims to sell 30,000 electric vehicles a year in Japan by 2025. The company plans to build a sales network of 100 dealers in the same year, with each dealer selling an average of 300 cars a year.

This is an ambitious plan because the Japanese market has always been an insurmountable fortress for foreign brands. Japanese consumers have a deep trust and preference for local car brands. Japan is the fourth largest car market in the world, and local carmakers have a market share of more than 90%.

In addition, Japan's electric car market is not very good, hybrid cars and light small cars are the main demand models. In November, sales of electric cars in japan fell 9% from a year earlier to just 6429.

BYD officially entered the Japanese passenger car market in January this year, launching three pure electric cars, namely, Seal (SEAL), Dolphin (DOLPHIN) and ATTO 3 (domestically known as Yuan PLUS). Among them, the price of ATTO 3 is 4.4 million yen (including tax), or about 222700 yuan.

In order to open up the Japanese market, BYD has also taken a series of measures, including establishing its own dealer network and reaching agency agreements with local well-known dealers and auto parts sellers. The company currently has about 50 points of sales in various regions of Japan, including temporary stores.

CTOnews.com noted that BYD's overseas business has maintained a strong growth momentum, in overseas markets, BYD has sold more than 30,000 vehicles for two months in a row. In the first 11 months of this year, BYD's overseas sales totaled 206700 vehicles, more than triple that of last year.

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