Shulou(Shulou.com)11/24 Report--

The New year is approaching, the Spring Festival marketing bugle sounded. On January 4, Kuaishou, a short video live streaming platform, launched a new version of App on iOS and Android. Not only the word "Fen 2 billion" was added to the icon, but also the promotion of "non-stop grabbing red packets" with Jackie Chan and Jay Chou as the core picture appeared in the introduction. This means that Kuaishou has already started the 2023 Spring Festival red packet war ahead of time.

Spring Festival is not only the node of the concentrated outbreak of traffic, but also the most important marketing scene every year. As a necessary project of the Spring Festival in recent years, red packet activities are an important means for head Internet companies to expand their influence and give back to their users. They not only emphasize innovation in play, but also take this as an opportunity to integrate the strategic ideas of the platform itself.

At present, Kuaishou has not disclosed in what form "2 billion" will be released, but from the introduction of the version of the app store, we can see sections such as "watching videos during the Spring Festival, wonderful broadcasts non-stop", "watching live broadcasts during the Spring Festival, grabbing red envelopes", "playing special effects during the Spring Festival," and "searching for the Spring Festival in fancy style". Therefore, red packet activities may involve all kinds of application scenarios of Kuaishou, and then infiltrate into all aspects of platform services.

Prior to this, Magnetic engine has released the 2023CNY Spring Festival marketing investment plan of "Market New year Flavor", announcing the two main marketing methods of "interaction + content" in the main venue, as well as rich marketing resources under the eight theme scenes of festivals, emotions, food, relics, homecoming, music, city and consumption. This set of games based on Kuaishou ecology, together with Kuaishou Spring Festival red envelope activities, will form a multi-creative content matrix covering the whole scene of the Spring Festival, and seize the Spring Festival marketing highland.

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