Tmall genie responded to many advertisements: it is fixed in the system, and it can't be closed or cancelled.

Thanks to CTOnews.com netizen Jiayi for your clue delivery! CTOnews.com news on December 13, some netizens reported that Tmall had been broadcasting advertisements automatically after announcing the time on the hour, which lasted for about two months, and forcibly broadcast advertisements after asking about the weather.

In this regard, Tmall elf official customer service in response to Oriental Finance and Economics said that Tmall elf will insert advertising is a normal phenomenon, is occasional, there is not an accurate point in time.

Tmall elf customer service also added that this is internally determined by the system, can not be closed and can not be cancelled. He said that during the event, for example, there are special events on Singles Day, pushing a little frequently, 4-5 times a day, and 1-2 times a day after the event is over.

According to previous reports from CTOnews.com, "Tmall Elf" launched its new brand "Future Elf XGENIE" on September 19 this year. Officials said that "Xiao Ling, Xiao Ling" will become the main wake-up word for the "future elf" brand, while the original "Tmall spirit" can still be used as a product line brand and user wake-up word, and the previous service promise will not be changed.

According to the latest monthly tracking report of Loto Technology, omni-channel sales of smart speakers in China in the third quarter of 2023 were 4.81 million, down 16% from the same period last year, with Tmall accounting for between 20% and 25%.