Shulou(Shulou.com)12/24 Report--

With the change of the decision path of automobile consumption from "people looking for cars" to "cars looking for people", automobile companies pay more and more attention to the construction of online channels. In this regard, Kuaishou car targeted launched, including the "star promotion officer plan", "star plan", "star plan", including the "star operation". Among them, the "Star push Officer Plan" mainly invites executives of well-known car companies to settle in Kuaishou.

The way of automobile marketing is constantly innovating under the catalysis of the Internet. This round kicked off on the short video platform. Car executives walked from behind the scenes to the front of the stage and appeared on stage in short videos and live rooms. What kind of spark will there be when car executives become brand "spokesmen" to promote good cars to netizens?

Recently, he Xiaopeng, chairman of Xiaopeng Automobile, and Lin Jie, vice president of Geely Automobile Group, have entered Kuaishou and released videos to promote "works of sincerity" to netizens. This also announced the official landing of the "Star push Officer Project" of the fast-hand car. With the "two-way rush" between automobile enterprises and the platform, automobile brand marketing may open a new chapter.

"when we meet for the first time, we must present Xiaopeng X9 with sincerity, but where should we start?" As the first batch of cars to enter Kuaishou, he Xiaopeng showed his flagship model Xiaopeng X9 on his Kuaishou. From the appearance of starship design, to practical and flexible space, luxurious atmosphere interior, and then to a rich variety of use scenes, so that netizens can clearly understand its shape and function.

"you look so handsome!"it is said that there are 17 low wind resistance designs!"Unfortunately, the utilization rate of this space is invincible!" Netizens left messages and liked one after another.

Lin Jie was also one of the first cars to enter Kuaishou, and he staged a sci-fi man-car conversation with Lecke 08 on his Kuaishou.

In a question-and-answer room, through a short video, it vividly presents the "hard core technology" such as the Flyme Auto intelligent cockpit system of Lecke 08 model, FlymeLink human-car connected ecology, EM-P super extended range electric scheme, as well as the "gentle guardian" such as Harman Catton luxury audio, zero pressure stretch passenger car and so on.

According to the person in charge of Kuaishou, Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., Yu Jingmin, deputy general manager of SAIC Volkswagen sales and Marketing, and other auto company executives have also confirmed that they will be stationed in Kuaishou and will soon have a dialogue with netizens in the way of short video and live broadcast. The "Star push official Program" will fully cover 70 + mainframe factories across the country, and 20 + enterprise executives will be introduced to become members of "Star push officials" by the end of 2024.

For car companies, by cooperating with Kuaishou platform, relying on the huge flow entrance of its 685 million active users, the prosperous development of automobile ecology, as well as the mature "integrated automobile marketing solution" and car vertical model, it can accurately identify the people who intend to buy cars from the large number of Kuaishou users, so as to achieve high-quality and efficient docking and transformation. Kuaishou may become the inevitable choice for automobile companies to open up the incremental market. At the same time, car companies can also obtain users' consumption preferences, positive and negative feedback and other information through data asset management platforms such as Magnetic Ark, and then constantly optimize and innovate products.

For consumers, through short video and live broadcast, they can not only have a more intuitive and comprehensive understanding of car models and performance, but also have a more direct and sincere "dialogue" with car executives, so as to deepen their understanding and trust in the brand. On the other hand, the personality charm, industry experience and unique cognition of automobile executives can also bless the brand reputation and enhance the brand influence in an all-round way.

It is reported that Kuaishou provides 100 million flow support and professional operation guidance for the "Star push official Program". The "two-way rush" between automobile enterprises and the platform will bring brand-new content consumption and car purchase experience to consumers, bring brand marketing innovation links to the automobile industry, and jointly create a more vivid and rich automobile consumption ecosystem.

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