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Dong Yuhui was appointed Cultural Assistant and Vice President of Culture and Tourism of New Oriental Education and Technology Group. Yu Minhong posted congratulations.

2024-06-18 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--

Thanks to netizens West window past, lemon_meta, Mr. Aviation, all the same clue delivery! news on December 18, New Oriental Education Technology (Group) Co., Ltd. today announced the appointment of Dong Yuhui as cultural assistant to the chairman of New Oriental Education Technology Group and vice president of New Oriental Culture Travel Group. In this regard, Yu Minhong said in a post, "Congratulations to Yu Hui, fellow wind and rain!"

It is worth mentioning that on the evening of December 16, Dong Yuhui just conducted a live broadcast with Yu Minhong, founder of New Oriental, to respond to the recent "small composition" incident.

The latest live warm-up posters show that Dong Yuhui's identity will change from "anchor with goods" to "Oriental selection Senior partner". Prior to this, Yu Minhong said in a live broadcast that Dong Yuhui would certainly have a say in the future.

As of 's announcement, Oriental Select's share price rose 23.43% to HK $32.400, with a total market capitalization of HK $32.886 billion ( Note: currently about 29.959 billion yuan).

Previously on

On December 8, under the Oriental selection of a "trip to Jilin" video, the editor posted an answer comment on "who made the propaganda copy", saying, "every time a small composition is made, the anchor is in front of the camera." behind is the copywriting team, the shooting team, the editing team friends, everyone cooperation, only then has a special small composition. " This topping remark aroused the dissatisfaction of some Dong Yuhui fans, some of whom thought it was a denial of Dong Yuhui's contribution to Oriental selection.

On December 12, Dongfang selected CEO Sun Dongxu in a live broadcast, saying that the first thing to do is to criticize the editor's team because they are emotional at work and communicate improperly. Dong Yuhui's mood was affected, so he temporarily decided not to broadcast it on the 10th day.

In the early morning of December 13, Dong Yuhui posted a long article in response to the "small composition" incident. He said that some of these "small compositions" selected by the East to hold provincial special performances were written directly by themselves, such as Xi'an Field and Inner Mongolia Field, and some of them provided ideas and suggestions to editors, and they recorded them and went back to creation. later, the two sides discussed and revised, resulting in the final formation; and the editor wrote according to his own ideas, and if he felt satisfied, he would not change or change less. Dong Yuhui also stressed that he opposes the culture of the rice circle and opposes the stigmatization of anyone in the name of the "rice circle."

On December 14, Yu Minhong, founder of New Oriental, issued a video statement on the social platform in response to the recent compositions. Yu Minhong mentioned in the video: it was originally a small matter within the company, but it has become a surging public opinion because of improper handling. The editor's practice is seriously lack of professionalism, which also shows that there are big loopholes in the management of the company. Yu Minhong also mentioned that he does not think that there is any food circle culture in the oriental selection, and firmly resists the food circle culture.

At noon on December 14, an internal chat transcript showed that Yu Minhong is currently facing the situation of whether to protect CEO Sun Donghu or anchor Dong Yuhui to choose between the two. Later, Yu Minhong, founder of New Oriental, denied that CEO Dong Yuhui chose one of the two, saying, "it's all right, it's not so serious."

On the evening of December 14, Oriental selection CEO Sun Dongxu released an apology video.

On the morning of December 16, the official account of Oriental selection issued a notice of appointment and removal, announcing that by the decision of the Board of Directors of Oriental selection, Chairman Yu Minhong concurrently held the post of CEO of Oriental selection, and Sun Dongxu was removed from the post of Executive Director and CEO of Oriental selection, effective immediately.

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