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He Xiaopeng: if you want to fool a friend, let him build a car. Xiaomi Lei Jun building a car is "none of my business."

2024-05-23 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--, December 20, this evening, he Xiaopeng, chairman of Xiaopeng Motor, described Xiaopeng's entrepreneurial road in the past 10 years on the program "see you" of Tencent Science and Technology, and expressed his views on the competition of new forces in car building.

In the live broadcast, he Xiaopeng said that after the launch of the Xiaopeng X9, the goal is to become the top seller in China's pure electricity MPV market of more than 300000 yuan. He also hopes that every subsequent model of Xiaopeng can achieve the top level in its category.

We can now take off 40 cars an hour, with monthly sales stable at about 20,000, and factories with a monthly production capacity of 50,000 or even 100000 will be planned for the next three years, he said.

He Xiaopeng said that the competition in the automobile market in the next three years will be very fierce, and the sales of 1 million vehicles does not mean anything. The core of the future competition is who can achieve 10 million vehicles with the fastest speed, which means that there are enough cars in this market.

As for the production capacity of Xiaopeng, he Xiaopeng said that he Xiaopeng can get off the line of 40 cars per hour: we generally can produce 40 cars an hour in a factory, which we call 40 JPH. If from a serial time point of view, different cars, different situations, it may be between more than ten hours to more than twenty hours, or even 30 hours. Theoretically, the shorter the time, the better, and the lower its cost. Most of the talk about production capacity is about how many cars can be produced per hour, which is a very important concept. Therefore, our current plans are all thinking, on the one hand, we have achieved a steady monthly sales of 20, 000, but at the same time, we are also looking at when we plan to sell 50, 000 a month in 2024, 2025 and 2026. When do we want to sell 100, 000 a month and go to different steps? what kind of factories do you need? This is one of the things we are laying out.

He pointed out that in the next three years, market competition will further intensify, which will be very helpful to China's auto market, which will eventually grow into several larger and stronger enterprises.

For 2023, he Xiaopeng said: this year is a year of Nirvana for me. For me, metaphorically, we are walking out of a pile of dead people in cruel competition. I think it is a very happy stage for me to go faster and faster now. In fact, in the next three years, plus four years this year, from 2024 to 2026, I think the competition will intensify further. These intensification is actually very helpful for Chinese automobile companies to eventually grow into several larger and stronger enterprises. So if you look at it from 2027 to 2030, I think there will be a lot fewer private-brand car companies in China than they are now, and they will account for a larger share of your market. So it has been a very cruel competition in the past few years, and no one dares to climb out. I think it is more difficult than our mobile Internet to win this war under the condition of full competition and good competitors.

When it comes to "the difficulty of building a car", he Xiaopeng said: making a car now cannot be made at that time. It will not be available until three years later. He believes that the aesthetic, demand and competitive environment may change after three years. Therefore, it is often said now that if you want to "hurt" a friend, say, "Brothers, you go and build a car." And then asked, "did you drive Lei Jun to build a car?" he Xiaopeng hurriedly waved his hand and said, "No."

He says building cars is a philosophy of regret. " The hardware is different, the hardware must be clearly planned, carefully planned, to the entire chain end-to-end. So doing hardware from a certain point of view is a philosophy of regret. Now I often think, it would have been better if I had seen this problem six months ago. If I had seen this problem 30 months ago, for example, it took us almost 30 months to build a car, 6 months' planning, and a 24-month development cycle. If I saw this problem 30 or 24 months ago... "

As for Huawei and ideal, he said that Huawei has performed very well recently, but the ideal car is better in terms of comprehensive capacity, and congratulated ideal on turning losses into profits this year and achieved very good results. He Xiaopeng said that he is very confident about Xiaopeng's profit.

As for Xiaopeng's cooperation with Volkswagen, Didi and other companies, he Xiaopeng said: as an enterprise, there must be a logic of win-win thinking. You can't eat all the markets. If you all win, the world will not win. So how to win-win, whether it is win-win among industries, supply chain, or regionalization, I think it is necessary to open up and share profits. Only by sharing the profits can we be more successful. In the past, we generally created an enterprise that mostly shared profits within the enterprise, shareholders, managers, or employees. It is already a very good company that can share the profits of employees well. But you should share profits with the whole ecology and society.

As for the AI big model, he Xiaopeng said that he does not believe that the big model can easily subvert everything: I do not believe that the big model can subvert the AI or a lot of abilities. It has been 70 years since AI was put forward. At some stage, countless people will think that AI will change the world and AI will change us. However, this world is composed of countless factors, and it may have an impact, but the process of change takes many years and requires many accidental and inevitable combinations. So I don't think it's that fast. I have always believed that AI will change a lot, but I also think that AI is most likely to change things related to information and digitization, but for hardware, for entities, for the change of real life, it must be a relatively gradual process, and the process must be changed steadily and safely.

For himself, he Xiaopeng summed up the four words "willing to gamble and win": I evaluate myself this year. I have some character. I am willing to gamble and not admit defeat. Willing to gamble and lose is what I just said. Now that we have done it, we should not regret it. But we should reflect, sum up, sum up and look forward. Therefore, to strive for how to achieve both scientific and technological innovation and products that our customers, including Chinese and overseas customers, can like very much, this is what we continue to do. So, if you look at it from a big point of view, if you have no regrets, move on.

Xiaopeng X9 will be officially launched on January 1, 2024. The car is Xiaopeng's first MPV model, with a previously announced pre-price of 388000 yuan.

The car continues the family design style, through-type light belt and sharp headlamp shape, the chassis adopts front and rear integrated aluminum die-casting, length, width and height is 5293 mm, and the wheelbase is 3160mm.

In terms of power, the maximum power of the Xiaopeng X9 is the front 235kW and rear 135kW respectively, equipped with 84.5kWh and 101.5kWh battery packs, and the CLTC pure electric mileage is 610km, 640km and 702km respectively.

Comprehensive previously reported that the first batch of Xiaopeng X9 has entered stores in 61 cities across the country since December 8, including Beijing, Shanghai, Guangzhou, Shenzhen, Qingdao, Haikou, Shijiazhuang and so on. Delivery started in January 2024.

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