Producer of "Elden Ring": it is still not clear why it has become a popular style and will maintain its original intention to create valuable games.

CTOnews.com, December 23 (Xinhua)-- at the PlayStation partner Awards ceremony held within Sony, FromSoftware producer Kitaio admitted that he did not expect the game "Alden Ring" to be so popular.

"We are still unable to analyze why more than expected players like the Elden Ring, nor is it clear why the Elden Ring is so popular," Kitao said at the award ceremony.

The Elden Ring game was released in February 2022 and has sold 2050 copies on all platforms as of March 2023.

With Black Friday promotions and discounts, it is expected that cumulative game sales will be higher, while the expansion package "Shadow of the Golden Tree" to be launched in February next year will further boost game sales.

CTOnews.com previously reported that game peripherals maker Tumast's new product introduction picture was recently exposed on the Reddit forum, showing that the new handle jointly with the Elden Ring will be released in February 2024, and stressed that the handle will be released at the same time as the expansion film "Shadow of the Golden Tree".

Kitao Thai University said that although the "Elden Ring" game is a bestseller, FromSoft's original ambition remains the same:

For a long time, our policy has been to make games that we think are interesting and valuable, and we won't start targeting new big hits like Elden Ring. Our position on creating interesting and valuable games will not change.