On November 17, under the guidance of the Zhongguancun Science City Management Committee, the "Automobile Industry internationalization Development Conference" sponsored by the China Electric vehicle Association of 100 people was held in the Zhongguancun Exhibition Center in Beijing. This conference consists of four parts: high-level Forum, ecosystem Forum, Intelligent Forum and High-end Symposium on New Energy internationalization Policy, focusing on the major opportunities, risks, challenges and scientific paths for the international development of China's new energy vehicles, and discusses how to grasp the direction of technological development such as greening and digitization of the automobile industry, so as to contribute the wisdom and strength of the automotive industry to jointly build a highly internationalized opening and cooperation system.
The meeting was presided over by Liu Xiaoshi, Executive Deputy Secretary-General of the China Electric vehicle Association of 100. Zhou Weidong, chairman of the machinery industry branch of the China Council for the Promotion of International Trade, made an opening speech. Zhou Weidong said that manufacturing costs are better than overseas markets, first-mover advantages in electrified transformation, and taking the lead in intelligence are the three key factors to promote the international development of China's automobile industry and enterprises. With the blessing of domestic and international circulation, China's automobile industry will eventually become the leading force in the global automobile industry.
Zhou Weidong, Chairman of Machinery Industry Branch of China Council for the Promotion of International Trade
Zhang Yongwei, vice chairman and secretary-general of the China Electric vehicle Association of 100 people, also pointed out that the internationalization of Chinese cars is not only an old topic, but also a new task, which carries an important strategy to achieve automobile power. However, opportunities are also accompanied by challenges, such as trade issues, standards issues and data issues, which are all challenges at the level of international development rules of automobile enterprises, which requires a joint force of upstream and downstream industries. It is also hoped that industry organizations, including the China Electric vehicle Association of 100 people, will more participate in the construction of the cooperation system for the international development of automobile enterprises.
Zhang Yongwei, Vice Chairman and Secretary-General of China Electric vehicle Association of 100
In addition, guests from the Market economy Research Institute of the Development Research Center of the State Council, the Automobile Branch of the China Chamber of Commerce for Import and Export of Mechanical and Electrical products, Volcano engine, Changan Automobile, Great Wall Automobile, Selis Group, Skyworth Automobile and Audio New Energy Automobile also gave wonderful speeches at the high-level forum and shared the insight and prospect of "the internationalization development trend of China's automobile industry" from their respective perspectives.
Challenges and opportunities for the International Development of Chinese Automobile Enterprises
At the high-level forum, Tan Jai, president of volcano engine, delivered a keynote speech entitled "Volcano engine helps car companies build international soft power". He said that Chinese car companies have achieved fruitful results in international development, and have significant advantages in product intelligence, R & D strength and new energy technology. However, automobile companies do a good job in international development, the industry is still facing four major challenges: localized marketing operation, global differentiated data compliance requirements, product core competitiveness construction, cross-regional coordination.
As a cloud service platform under byte jump, Volcano engine exports byte jump growth methods, technical capabilities and application tools to Chinese car companies based on the technology, products and service experience of byte jump globalization. With the three advantages of globalized user experience and user growth experience, full-stack digital intelligent products, and global data security governance practice, Volcano engine will be oriented to internationally developed automotive enterprises. Provide full-stack digital products, global data governance capabilities, cockpit intelligent products, global collaborative office products to help enterprises achieve sustainable global business growth.
Tan Ju, president of volcano engine
Song Shuang, general manager of Changan Automobile International sales and Service Co., Ltd., also from the basis of the high-quality development of China's automobile industry, the changes of the global automobile industry under the influence of China's automobile industry, and the international challenges of Chinese automobile enterprises. share the challenges and countermeasures faced by Changan Automobile in the wave of internationalization. He said that the overseas development of Chinese car brands is timely, and Chinese car brands will complete the transformation of history, and Chinese car brands based on the benchmark of "science and technology, intelligence and new ecology" are bound to emerge. Changan Automobile has been actively promoting the international development of high quality, and has entered the 3.0 acceleration period. Changan Automobile hopes to have a foothold in the world, fully mobilize global resources, and build a multinational international enterprise with global integration.
Song Shuang, General Manager of Changan Automobile International sales and Service Co., Ltd.
Qiao Xianghua, CEO of Great Wall Motor Europe, pointed out that Europe is the second largest new energy market in the world, and its willingness to transform new energy is very strong. In addition to business challenges, there are also operational challenges for Chinese car companies to enter the European market, such as business operation, talent, data transmission and so on, which requires Chinese car companies to achieve local operation and local management. To this end, Great Wall Motor has built an entire ecological chain in Europe, including upstream suppliers, downstream dealers, service providers and industry partners. Qiao Xianghua also believes that although Chinese independent brands are facing challenges in many aspects, such as cultural differences, legal restrictions, and brand awareness, as long as they seize the window of international development and persist in continuous innovation and development, Chinese brands will certainly integrate into the global automobile ecology.
Qiao Xianghua, CEO of Great Wall Motor Europe
Zhang Xingyan, president of the overseas division of Cyrus Group, also said that as an enterprise committed to globalization, Selis Automobile has gradually realized the overseas strategy of "products going out, industry going in, and brands going forward" by constantly deepening its overseas layout. at present, the cumulative export of complete vehicles has exceeded 500000. In terms of opportunities and challenges for the internationalization of automobile enterprises, Zhang Xingyan pointed out that in recent years, China's new energy vehicle exports have grown rapidly, bringing new growth points to China's automobile exports. However, the uncertainty of the global economy and the situation has also continuously increased the risk of the international development of automobile companies. In the face of the complex and changeable international environment and the increasingly fierce competition in the industry, only when we join hands to jointly develop internationally, can we create a broad world of new energy vehicles in China and win a bright future for overseas undertakings.
Zhang Xingyan, President of overseas Business Department of Cyrus Group
Insight into the international development of automobile enterprises
At the ecosystem forum, intelligent forum and high-end seminar of the conference, dozens of business leaders, industry experts, institutional scholars have conducted in-depth discussions and practical sharing on automotive overseas development model, marketing system, recycling, intelligent development, data management, safety management and other topics under the new situation.
Intelligent development has become an important direction of automobile development in the future. Guan Mingyu, a global managing partner of McKinsey, pointed out that the changing trend of intelligence is a double-edged sword. On the one hand, intelligence can bring consumers a new experience that fuel vehicles could not provide in the past. On the other hand, there are certain challenges in terms of laws and regulations and overseas consumer confidence. Therefore, how to create some products suitable for the local, whether it is hardware, software, APP, ecology, these are the processes that need to be reconsidered. From McKinsey's point of view, it is believed that by 2030, 3-4 of the top 10 global car companies must be from China, but which 3-4, the core issue is how to do a good job in overseas markets.
Guan Mingyu, Global Managing partner of McKinsey
Yang Liwei, general manager of volcano engine automobile industry, also shared the solution of volcano engine from the perspective of intelligent cockpit. He said that volcano engine will empower intelligent cockpit with rich resources and intelligent creativity, help the ecological layout of vehicles in overseas markets, and based on the MaaS platform of Volcano Ark, help partners jointly explore large cockpit models and push the car forward towards intelligence.
Yang Liwei, General Manager of Volcano engine Automobile Industry
Meeting the data compliance requirements of different regions is a hurdle that must be overcome in the international development of Chinese car companies. He Shanshan, director of Beijing Zhaopin Travel Research Institute, shared insights from the perspective of data security compliance. she pointed out that data compliance for the international development of car companies should include understanding local laws and regulations, identifying high-risk scenarios, and regular evaluation and audit in order to ensure a smooth landing of overseas operations.
He Shanshan, director of Beijing Zhaopin Travel Research Institute.
The practice of globalized data security governance is one of the three major advantages of Volcano engine enabling the international development of automotive enterprises. Lin Yang, head of Volcano engine data Security Compliance, pointed out that Volcano engine has rich experience in the data security risks of the whole process of automotive business. from the perspective of consulting and technical products, help car companies committed to international development, data security planning and real-time control.
In addition, Zhu Jingyun, head of data product solutions for the Volcano engine automotive industry, also shared the advantages of Volcano engine in global user experience and user growth experience. She said that Volcano engine will focus on user asset management and fine operation to help car companies more systematically gain customers in the public domain and private domain data operations.
The successful holding of this conference not only provides the direction and experience for the nationalized development of Chinese automobile enterprises, but also provides a new "problem-solving train of thought" for the overseas marketing and operation of Chinese automobile enterprises. As a member of the upstream and downstream chains of the automotive industry, Volcano engine will build fine user operation and enhance the whole life cycle user experience through mature mathematical management system, forward-looking AI wisdom, rich vehicle content ecology and leading business growth experience, so as to promote the internationalization of Chinese automobile.
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