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Sources say that the monthly GMV of Meituan's live broadcast has exceeded 2 billion, and commercialization may be put on the agenda.

2024-04-23 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report-- news on December 4, according to 36 krypton reports, Meituan live broadcast monthly GMV exceeded 2 billion, commercialization may be put on the agenda.

According to the report, it was learned from a number of independent sources that in July, when the first-level entrance to the live broadcast was just launched, Meituan's monthly GMV was about 500 million to 600 million, a month-on-month growth rate of 20%, but it quickly rose to 10-1.2 billion in August, and hundreds of millions of live rooms appeared one after another. In October, the monthly GMV exceeded 2 billion yuan. Note: GMV refers to the total amount of goods traded over a period of time.

However, according to people familiar with the matter, Meituan has not set an annual GMV target for the live broadcast business, and the current focus is still on improving the basic capabilities of live broadcasting, expanding merchant participation, and exploring live broadcast patterns suitable for local businesses. Insiders also revealed that more than 70% of the GMV of Meituan's live broadcast is still contributed by the official studio, but the proportion has shown a downward trend.

In July this year, Meituan App home page information flow column appeared "Meituan Live" fixed entrance, click to enter the details page can see the aggregation of many merchants live room, but not very conspicuous.

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