Sources say HTC will still launch 1-2 phones next year, using Qualcomm Snapdragon 7-series processors.

CTOnews.com reported on December 4 that HTC this year launched a U23 / Pro "flagship" phone with Qualcomm Snapdragon 7 Gen 1, which starts at NT $14990 (CTOnews.com Note: about 3418 yuan). In addition, the company has also released several low-and medium-end Wildfire phones and tablets.

According to the Taiwanese media "Mobile King" report, HTC plans to continue to launch 1-2 phones next year, still using Qualcomm Snapdragon 7 series processor, not switching to Qualcomm Snapdragon 8 series processor.

Huang Zhaoying, senior vice president of global business at HTC, said that although the mobile phone market is currently known as the "Red Sea", for HTC, the most important core of mobile phones is "communication". Maybe the design of mobile phones will change in the future, but the demand for "communication" will not disappear. As a result, HTC will continue to launch mobile phones, with 1-2 models expected in 2024.

As for the positioning of future HTC phones, Huang Zhaoying mentioned that in the past two years, HTC has chosen Qualcomm Snapdragon 7 Series SoC, which is "more in line with consumer needs" as its product strategy, so "relevant policies will be continued in the future." however, Huang Zhaoying said that HTC will "make a separate announcement" on the product specifications and launch date of the next generation mobile phones.

CTOnews.com found that Huang Zhaoying also claimed that the sales performance of the HTC U23 series was better than that of the previous generation HTC Desire 22 Pro, with "sales growth of at least about 30 per cent" and "HTC U23 has only been sold for half a year and the product life cycle is not over yet".

Related reading: "HTC U23 phone is now on sale: equipped with Qualcomm Snapdragon 7 Gen 1, equivalent to about 3433 yuan"

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