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Zhihu Zhouyuan: paid reading has become the largest source of income, sharing more than 1 billion yuan to creators

2024-04-25 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report-- December 11 news, According to tiger smell report, In 2023 China business leaders annual meeting, December 10, Zhihu founder, Chairman and CEO Zhou Yuan disclosed for the first time, Zhihu paid reading business has accumulated more than 1 billion yuan to creators, Income more than one million creators more than 100.

At present, the content scene covers three commercial paths: paid reading, vocational education and marketing service. According to Zhou Yuan, paid reading business has become the largest source of revenue, with independent App"Salt Story," 14.8 million monthly average paying users, salt story content of more than 100,000, is the largest short story production base of the whole network.

Total revenue for the third quarter of 2023 was RMB1, 022 million, an increase of 12.1% from the same period in 2022; net loss was RMB278 million, a decrease of 6.5% from the same period in 2022.

In the third quarter of 2023, the average monthly active users (MAUs) reached 110.5 million; the average monthly subscription members reached 14.8 million, an increase of 35.9% over the same period in 2022.

In the third quarter of 2023, the revenue of Zhihu paid membership business was RMB 467 million yuan, with a year-on-year growth of 39.2%. attached performance table as follows:

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