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PICO 4 sales are much lower than expected, with news that byte jumps will cancel the next-generation VR headline PICO 5

2024-04-25 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)12/24 Report--

CTOnews.com, Dec. 13 (Xinhua)-- according to The Information, Byte Jump is preparing to cut its new PICO VR headline PICO 5, as sales of the current PICO 4 are much lower than expected.

In October of this year, EqualOcean claimed that "PICO will be gradually shut down and byte-bouncing abandon meta-universe" on the grounds that "PICO is not good at byte-beating hardware, does not live up to expectations over the past few years, and sees no hope for the future."

At that time, the person in charge of the byte jump responded to the rumors of "gradually abandoning the PICO business" that the news was not true: PICO was in normal operation and the company would invest in XR (expanding reality) business for a long time.

CTOnews.com query found that PICO was founded in March 2015, incorporated into byte jump in September 2021, and released the current national version of PICO 4 in 2022.

According to the latest statistical report released by market research agency Counterpoint Research, shipments of VR head display equipment in China fell by 56% in the first half of 2023, ending two consecutive years of growth from 2021 to 2022. Of these, PICO has a huge market share of about 50%. However, Pico also experienced a year-on-year decline of more than 50% in the first half of 2023.

Related readings:

Byte Jump PICO responds to rumors of layoffs of 80 per cent: staff reductions account for about 23 per cent of the total.

"it is reported that nearly half of the employees of PICO under byte jump have left, and a number of senior executives have left and transferred their posts."

"byte jump response" gradually abandon PICO business "rumor: the news is not true, it will be invested in XR business for a long time."

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