Samsung is highly recognized by the industry for its user experience-centric strategy and leading the future development of technologies such as AI and 6G, with a brand value of up to 91.4 billion US dollars.
On November 21, 2023, Samsung Electronics was awarded the TOP5 ranking of the world's best brands by global brand consulting firm Interbrand for the fourth year in a row. Interbrand publishes its "best brands in the world" list every year, and this year's list shows that the brand value of Samsung Electronics has reached $91.4 billion, up 4 per cent from last year.
Despite the weak global demand for IT in 2023, the brand value of all Samsung's businesses is still on the rise. Interbrand believes that the key factors for Samsung's brand value growth mainly come from the following aspects:
Continuously improve the global user experience based on the "One Samsung" strategy.
Through the company's extensive product line and SmartThings, it effectively improves the stability of the device connection and further enhances the game experience.
Promote the development of innovative technologies such as 6G, artificial intelligence (AI), automobile, augmented reality (AR) and virtual reality (VR).
All product lines implement the concept of environmental protection and continue to strengthen their leadership in the areas of environmental, social and corporate governance (ESG).
"although the overall market environment is challenging, Samsung Electronics' brand value has grown steadily thanks to the support of global consumers," said YH Lee, head of Samsung Electronics's global marketing center. in the future, we will continue to lead technological innovation, create quality experience, and continue to promote sustainable development, and strive to become a favorite brand of users. "
SmartThings, high-energy gaming experience, first-class innovation and ESG leadership drive the growth of Samsung brand value
At the end of last year, Samsung Electronics set up a Consumer Center (Direct-to-Consumer) in the global marketing center to provide integrated product experience services both online and offline. In addition, the company also has a CX-MDE center, which is responsible for debugging, improving the use of ecological products, further improving the synergy between multi-device products, and creating a higher quality user experience.
At the same time, the good relationship with partners is also an important factor driving the growth of Samsung brand value over the past year. Based on SmartThings, Samsung not only realizes the interconnection of ecological devices, but also further strengthens the open partnership, so that on the basis of the interconnection of Samsung products, a large number of third-party devices are introduced into the Samsung ecosystem to provide users with a more comprehensive ecological experience. In addition, Samsung has established partnerships with companies in a number of areas, including mobile phones, tablets, televisions, personal computers and monitors, and has brought a better gaming experience to consumers.
In areas such as 5G / 6G, artificial intelligence and automobiles, Samsung continues to invest in cutting-edge technology with a view to future user experience. In the semiconductor sector, Samsung has been highly recognized for its pioneering 12nm-level DDR5 DRAM memory and its layout in a number of promising industries such as artificial intelligence, automobiles and advanced mobile devices.
ESG has always been the focus of Samsung's attention. Samsung has increased the use of recyclable materials in its products, such as Galaxy S23 series and Galaxy Z Fold5 and Galaxy Z Flip5 to increase the use of waste fishing nets, recycled aluminum before consumption, recycled glass, and parts made of recycled plastic after consumption, such as buckets and PET bottles, etc. Samsung has opened the license for remote control technology of solar cells on TV. Use the Less Microfiber ™Filter filter co-developed with Patagonia in washing machines and introduce AI energy saving mode into SmartThings Energy.
Samsung is widely recognized in the following business areas
Based on the user's insight, the innovation of image technology and experience has been realized on the Samsung Galaxy S23 series.
Through the "Join the Flip Side" campaign, Samsung continues to maintain its leading position in the field of folding screen phones.
Work with leading game manufacturers to optimize the game performance of Galaxy products and consolidate its position in the game industry.
Continuously optimize the service and ease of use of the product, such as the "environmental sound" feature on Samsung's Galaxy Buds.
Launch Samsung Global Goals applications to guide users of the Galaxy community to participate in various activities of the Global goals.
Lead 5G innovation through advanced technologies such as 5G Virtual Wireless access Network (vRAN) and Open Wireless access Network (Open RAN).
Establish a stable partnership with the world's top telecom operators to consolidate Samsung's position in the 5G industry.
Promote the sustainability of Samsung's 5G network technology.
Further consolidate global market leadership through continuous product innovation, such as Neo QLED 8K and Micro LED.
Launch Odyssey Ark, Samsung Gaming Hub and other innovative products, and cooperate with the world-famous game streaming service platform to consolidate Samsung's position in the game industry.
Launch the Relumino model and establish a partnership with the Royal Society for the Blind (RNIB) to further optimize the accessibility experience.
In the refrigerator, washing machine and other major household appliances, always maintain a leading position in the world.
Improve the user experience throughout the product life cycle based on customer feedback.
Launched Bespoke series of customized products, and won the CES Innovation Award, iF design and many other global awards.
Launch 12nm-level DDR5 DRAM memory and other industry pioneering products to consolidate Samsung's market leadership position.
Strengthen cooperation in high-growth areas such as artificial intelligence and automobiles
The application scenario of Exynos processor is extended to wearable devices and 5G related fields.
Supply ISOCELL sensors to flagship smartphones made by major manufacturers to improve industry reputation
Continuously strengthen ESG publicity
The ranking of the world's best brands released by Interbrand is one of the oldest and most credible brand values in the world. The evaluation results of the value of each brand integrate many factors, such as financial performance, the impact of brand on consumer behavior, as well as brand competitiveness.
About Samsung Electronics
Samsung inspires the world and shapes the future with innovative ideas and technologies, redefining televisions, smartphones, wearable devices, tablets, digital appliances, network systems, storage, system integrated circuits, semiconductor foundry and LED solutions. For more updated information, please visit Samsung Newsroom (Samsung News Center) http://news.samsung.com.
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