Shulou(Shulou.com)12/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues about the past. CTOnews.com, December 7, TrendForce Group Consulting released a report today that the total global smartphone production in the third quarter was about 308 million units, an increase of 13% month-on-month, although lower than the pre-epidemic level, but an annual increase of about 6.4% compared with the same period in 2022, ending eight consecutive quarters of annual recession.

Looking ahead to the fourth quarter, incentives such as e-commerce promotions and the year-end shopping season, coupled with the inertia of smartphone brand sprint production at the end of the year, TrendForce expects total production to increase by another 510% month-on-month in the fourth quarter. The full-year recession in 2023 is expected to converge to less than 3 per cent, with a total output of about 1.160 billion units.

CTOnews.com learned from the report that the top six smartphone brands in the world in the third quarter of 2023 were Samsung, Apple, Xiaomi, OPPO, Voice, and vivo.

▲ Tuyuan TrendForce reported that Samsung benefited from flagship production in the second half of the year, which rose 11.5% month-on-month in the third quarter to 6010 million units, ranking first in the world. Despite its extensive global layout, Samsung has a conservative production plan this year due to the influence of the global economy, and its annual production estimate should be only 5 million units behind Apple.

Benefiting from the launch of its flagship new phones, Apple's production rose 17.9% in the third quarter from the previous quarter to about 4950 units, ranking second. Due to the poor initial yield of the iPhone 15 Plus CIS (CMOS image sensor), which affected Apple's production performance in the third quarter, the market share declined by 1.5% compared with the same period last year, and full-year production is expected to be the same as in 2022.

It is worth noting that this year, Huawei returned with its flagship machine to capture China's high-end smartphone market, with Apple bearing the brunt; as Huawei plans to increase the market size of its high-end flagship series in 2024 and aim at China's domestic market, the product is bound to compete directly with Apple, and it is expected to have a more obvious pressure on Apple's production performance next year.

Xiaomi (including Xiaomi, Redmi, POCO) came to an end with the revision of channel inventory, and at the end of the year, whether in the production of the whole machine or in the preparation of spare parts, the attitude turned positive, coupled with the resumption of active operation in the Indian market, the output increased by 22.3% month-on-month in the third quarter, about 42.8 million units, and the output will increase for the whole year, ranking third in the world.

OPPO (including OPPO, realme, one plus) produced 38.7 million units in the third quarter, up 15.2% from a month earlier, ranking fourth in the world. The brand also benefited from increased sales in markets such as India and South America, leading to an increase in production in the third quarter, which will continue into the fourth quarter.

Audio transmission (including TECNO, Infinix, itel) continued its popularity in the second quarter, with an output of 26.5 million units in the third quarter, an increase of 5.6% over the previous month, surpassing vivo to win the fifth place in the world again. In recent years, audio has benefited from the growth of emerging markets, driving up the market share. Since the second quarter, the market share has continued to expand, and the annual output growth rate has the opportunity to exceed 40%, continuing to compete with vivo for the fifth place in the world.

Vivo (including vivo and iQOO) produced 24.5 million units in the third quarter, up 6.5% from the previous quarter, ranking sixth. Due to the weakness of the global economy, vivo's production plan for the first half of this year is relatively conservative. Even if the market situation in China, one of vivo's main sales markets, improves in the second half of the year, it still chooses to maintain a sound and profitable strategy.

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