Shulou(Shulou.com)12/24 Report--

CTOnews.com, December 14, Google announced that it will start testing a new Chrome tracking protection feature (which blocks third-party Cookie by default) from January 4 next year, and plans to gradually provide this "zero third-party Cookie" mode to all users in the second half of 2024.

What is Cookie?

Cookie is a file created by a website you have visited. It will save your browsing information and make it easier for you to surf the Internet. For example, a website can keep you logged in, remember your site preferences, and provide you with relevant local content.

There are two types of Cookie:

First party Cookie: created by the website you visit. The corresponding website is displayed in the address bar.

Third-party Cookie: created by other websites. A website you visit may embed content from other sites, such as pictures, advertisements, and text. Any of these other sites may save Cookie and other data to provide you with a personalized experience.

CTOnews.com warns that at the beginning of this feature, only 1 per cent of global users are eligible to experience it, and if you are randomly visited, you will see a notification.

However, Google Chrome currently accounts for about 62.85 per cent of the global browser market, according to StatCounter's November report. Given that the number of Chrome users today may be in the billions, Google's random 1% may not be small.

Users of ▲ internal testing will see the notification source as shown here: Google has made it clear that some sites may not be able to access properly without blocking third-party Cookie. In this case, you can click the "small eyes" icon on the right side of the address bar and choose to reopen the third-party Cookie mode for 90 days.

When Chrome detects that a user is experiencing a problem on a site, a prompt also appears asking if you want to temporarily re-enable the third-party Cookie for that site. Google points out that this temporary permission will also be used in trackless mode.

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