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IDC insights into the global smartphone market this year: the average price is $438, while iOS's market share reaches a record high of 19.6%.

2024-04-23 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--, November 30 (Xinhua)-- according to the latest report released by market research firm IDC, it is estimated that global smartphone shipments will increase by 7.3% in the fourth quarter of 2023 compared with the same period last year.

The report believes that the global smartphone market will continue to recover next year, and expects mobile phone shipments to grow by 3.8% year-on-year next year and to maintain single-digit growth in the next few years, with a five-year compound growth rate of about 1.4%.

The report said that although global smartphone shipments increased in the fourth quarter of 2023 compared with the same period last year, shipments for the whole of 2023 are expected to be 1.16 billion units, down 3.5 per cent from a year earlier, narrowing from the 4.7 per cent decline previously expected.

IDC estimates that the average selling price of smartphones in 2023 will be $438 ( note: currently about 3127 yuan), an increase of 5.5% from a year earlier. IDC said that as the global high-end mobile phone market continues to grow, the average price of smartphones will increase for the fourth year in a row this year.

IDC estimates that the average global smartphone price will fall to $396 in 2027, still higher than previous forecasts.

From an operating system (OS) perspective, iOS is more resilient to macro challenges, growing 0.6 percent to a record 19.6 percent this year, while Android is expected to decline 4.4 percent.

In the long run, Android will grow slightly faster than iOS, and its market share will increase to 81.3% by the end of 2027.

The original address of the report is attached to, which can be read in depth by interested users.

According to IDC's latest Global smartphone supply chain tracking report (Worldwide Quarterly Smartphone ODM Tracker), despite the continued weakness in terminal demand, under the active shipping strategy adopted by the top 10 brands in the world due to increased competition, the manufacturing scale of the global smart phone industry grew by 14% and 1.3% respectively in the third quarter of 2023 compared with the previous quarter and the same period last year.

Gao Hongxiang, senior research manager of IDC's global professional OEM and display industry research team, pointed out: "under the industrial situation of high industrial concentration (93% of the top 10 manufacturers) and weak final market demand, the recent positive shipments of the top 10 manufacturers to seize each other's market, although the mobile phone shipments are higher than expected and the upstream demand picks up, it also brings an increase in latent inventory risk for the supply chain in the future. "

From the perspective of industrial structure, although the recovery of 4G smartphones has declined, the proportion of design outsourcing is still increasing, and the proportion of global smart phone outsourcing is still as high as 42% in the third quarter of 2023. In the third quarter of 2023, the top five smart phone assembly companies in the world were ranked according to: Samsung, Foxconn, Huaqin, OPPO and Wingtech.

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