Shulou(Shulou.com)12/24 Report--

"On December 1, JD Ehome Jinan first store of Jingdong offline self-operated Apple authorized store officially opened in Beichentian Street of Jinan, Longhu. On the opening day, the scene was popular, and many consumers came to the store to experience punching cards and participate in activities to buy their favorite Apple products." This is the first time JD Ehome stores cooperate with Longhu Commercial. With the landing of JD Ehome project in Jinan Beichen Tianjie, Longhu, Jingdong gives full play to its own supply chain and all-channel advantages, and combines the leading commercial real estate operation capability of Longhu Commercial for many years. Both parties will jointly explore more innovative retail modes to realize operation innovation and win-win growth.

JD Ehome is an offline Apple authorized store in Jingdong. It is the first time that the cooperation between Jingdong and Apple brand has expanded from online self-operation to offline self-operation. It is also the first time that Apple brand has awarded APR (Apple Premium Reseller) qualification with the highest level in domestic market to online retail channel in recent years. At present, JD Ehome has been launched in Beijing, Guangzhou, Shenzhen and other first-tier and second-tier cities successively. Relying on Jingdong's all-channel and multi-scene coverage capability, JD Ehome brings more innovative vitality to Apple brand online channels, and has also become a star store for local projects to attract passenger flow, shape public praise and win consumers 'trust.

As one of the earliest operators to enter commercial real estate in China, Longhu continues to promote grid layout. The commercial territory covers 32 cities in five regions, and more than 80 shopping centers have been opened and operated. Longhu Jinan Beichentian Street is located in the core position of Xindong Station area, with the core concept of "enjoying your life" to create a new regional-level quality consumption center. More than 210 brands have settled in Beichen Tianjie, among which more than 60% brands are the first in the region. They will bring more dynamic consumption positions to Jinan citizens with rich space scenes, diversified business combinations and innovative service activities, and at the same time add new momentum for Jinan to build an international consumption center city.

With the continuous improvement of quality pursuit, more and more consumers choose to go into offline stores to buy Apple products and experience supporting services, especially when new products are released, offline stores become an important place for users to experience products in the first time. JD Ehome is an innovative project for deepening cooperation between Jingdong and Apple. It is not only an important part of Jingdong's overall Apple brand strategy, but also a strategic project for Jingdong to deepen its offline retail layout.

It is worth mentioning that the partners who enter APR stores need to be carefully screened by Apple brand, and the store location, store size, design style, etc. at the time of establishment need to be licensed by brand. At the same time, APR stores are fully equipped with Apple products, including iPhone, iPad, Mac, Apple Watch and so on. From product to service to experience, APR stores represent a high standard of brand certification. JD Ehome, which is launched in this commercial cooperation between Jingdong and Longhu, will not only help Beichen Tianjie project detonate passenger flow and lay a foundation for brand reputation, but also create a one-stop consumption experience of Apple products with multiple scenarios for local consumers.

On December 1, JD Ehome in Jinan was popular at the opening site. Many consumers poured into the store to experience and buy all kinds of Apple products, among which iPhone 15 series became the focus of consumers 'rush purchase. JD Ehome also launched a series of activities during its opening period, among which, on December 1, when the total consumption exceeds 99 yuan, you can participate in the grand prize drawing; from December 1 to December 3, when the in-store consumption exceeds 3000 yuan, you will get 3000 long bead coupons, which can be used for consumption deduction of some shops in Tianjie. At the same time, from December 1 to December 3, JD Ehome Jinan Store also prepared four kinds of gifts for consumers: store entrance gift, sharing gift, machine purchase gift and direct descent gift.

In the future, Jingdong will continue to carry out in-depth cooperation with Apple brand, and cooperate with more partners to focus on high-end real estate layout, expand JD Ehome in high-line cities, and provide Apple products with quality service and genuine guarantee for consumers in more regions.

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