Wechat: carry out a special campaign to "clear and clear the problem of poor content orientation of short video messages"

CTOnews.com, December 15, Wechat officially announced that Wechat will launch an one-month special campaign to "clear and clear and rectify the problem of poor content orientation of short video messages" from now on.

During the special action, the platform will focus on dealing with prominent problems such as short videos spreading false information, misconceptions, displaying improper behavior, and serious illegal information and accounts will be dealt with strictly in accordance with relevant laws and regulations and platform rules.

Referring to previous reports from CTOnews.com, the Central Internet Information Office announced that it would launch an one-month special campaign to "clear and clear the poor orientation of short video messages" starting from December 12. Focusing on the frequent chaos in the field of short videos, special actions focus on tackling the following three types of poor content orientation of short video messages:

(1) the problem of spreading false information in short videos 1. Pose to make fake short videos. Pose to produce and publish rumors related to people's livelihood. Fabricate plots to help vulnerable groups in society and consume public compassion. Pose photos at the scene of an emergency, fabricate false scenes and spread panic.

two。 Technology to generate fake short videos. Use artificial intelligence and other technologies to fabricate and stitch content, illegally use portraits and voices of others for face replacement or human voice synthesis, to generate false short videos.

3. Ignore the facts, tamper with and fabricate. Tamper with or take out of context authoritative information released by the government.

(2) the short video shows the problem of misconduct. 1. "porn scrubbing" behavior. Deliberately display sexually suggestive or sexually flirtatious actions, and post "soft pornography", "edge scrubbing" and "yellowing" content. The use of college students in the name of the production and dissemination of "soft pornography" information, vulgar marketing.

two。 To create a vulgar setting. Through short video special effects and props, deliberately play ugly drainage, in the name of "acting" to create vulgar people, no bottom line to challenge the public aesthetic.

3. Malicious marketing of Internet celebrities. Internet celebrity anchors win traffic by any means through uncivilized interaction and irrational expression. Abuse of influence to incite fans' emotions and organize fans to "water" maliciously. Release information on marketing fake and shoddy commodities to mislead consumers.

4. Demonstrate high-risk behavior. Publish and spread bad information that causes physical and mental discomfort, such as suicide, self-harm, cruelty to animals, etc. Show high-altitude parkour, high-speed racing and other high-risk behaviors that ignore life safety.

(3) the misconception of short video transmission 1. Challenge the bottom line of public awareness. Intentionally infringe upon national customs and habits and incite ethnic hatred or regional discrimination. Spread the wrong view of love and marriage and deliberately create gender antagonism.

two。 Spread the wrong value orientation. Spread wrong business outlook, advocate unscrupulous and negative world-weariness, spread wrong values such as showing off wealth, worshiping money, extravagant enjoyment and so on.