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Kuaishou announced that the commercial launch of the third-party short drama Mini Program will be suspended at the end of the year.

2024-07-24 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)12/24 Report--

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com, December 15, Kuaishou announced that in order to guide the healthy development of paid short drama business, consolidate its own short drama content and industrial ecological construction, the platform will formally stop the commercial promotion and launch of the third-party short drama Mini Program at 20:00 on December 31.

Kuaishou official said that starting from December 22, third-party Mini Program microdrama advertisers can gradually move to Kuaishou Mini Program and Kuaishou self-built links for delivery, during which time in order to reduce the impact of migration on advertisers and ensure the delivery effect, Kuaishou platform will give some policy support.

As previously reported by CTOnews.com, since late November last year, SARFT has spent three months organizing a special rectification of online microdramas such as "Mini Program" and achieved positive results.

In December last year, the State Administration of Radio, Film and Television issued a circular on further strengthening the management of online short dramas and implementing the creative promotion plan, requiring that online short dramas, online dramas and online movies be managed according to the same standard and scale, accurately grasp the laws of the production and dissemination of online short dramas, and constantly improve the full-cycle management mechanism before and after the event.

In the next step, the State Administration of Radio, Film and Television will continue to improve the regular management mechanism and strengthen and refine the management measures from seven aspects:

The first is to speed up the formulation of the detailed rules for the creation, production and content examination of network short dramas.

The second is to study and promote the online short drama App and "Mini Program" to be brought into the daily institutional management.

The third is to establish Mini Program "blacklist" mechanism and network short drama push statistical mechanism.

The fourth is to entrust the China Network Audiovisual Association to carry out the daily monitoring of network short plays.

The fifth is to promote industry self-discipline and mutual supervision, and the whole industry will work together to resist illegal network microdramas.

The sixth is to carry out another one-month special rectification work, focusing on the guidance, title, content, aesthetics, personnel, publicity, broadcasting and other aspects of network short plays to increase the handling and exposure of illegal network short plays, and further optimize algorithm recommendation, improve the advertising push audit mechanism, and achieve immediate results.

Seventh, strengthen the guidance of creative planning and continue to create masterpieces.

After the release of the notice, Douyin has announced the launch of short drama Mini Program review requirements, effective December 13. Wechat skits Mini Program has also begun to collect deposits, non-payment-related functions may be limited.

Related readings:

"the Mini Program examination requirements for the short drama released by Douyin will take effect on December 13."

"Wechat skits Mini Program begins to collect deposits, and non-payment-related functions may be restricted."

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