Thanks to CTOnews.com netizens for the delivery of clues about the past. CTOnews.com December 19 news, market research agency IDC recently released the "China wearable Market Quarterly tracking report", showing that China's wearable device market shipments in the third quarter of 2023 was 34.7 million units, an increase of 7.5% year-on-year, the overall market continued to grow, is entering a steady recovery.
Wearable market segment in China in the third quarter of 2023: the smartwatch market shipped 11.4 million smartwatches, an increase of 5.5 per cent over the same period last year. Of these, 5.59 million were smartwatches for adults, up 3.9 percent from the same period last year, while shipments of smartwatches for children were 5.8 million, up 7.2 percent from the same period last year.
In this quarter, the price distribution of the adult smartwatch market is mainly below 1000 yuan (untaxed), while the ultra-high-end market above 5000 yuan (untaxed) tends to be stable. In the market for children's smartwatches, the price segments of RMB 400 to 600 yuan and 1000 yuan to 1500 yuan (untaxed) are key growth segments and important price segments for manufacturers to compete.
The market for bracelets shipped 3.98 million sets, an increase of 2.2% over the same period last year. After last quarter's sales promotion, the market demand release, the growth rate has slowed down.
The headset market shipped 19.24 million sets of headset, an increase of 9.8% over the same period last year. Of this total, 15.1 million units of true wireless headphones were shipped, an increase of 10.6% over the same period last year. Headwear products are rapidly falling into the entry-level market, and the competition among mobile phone manufacturers in this market segment will become more and more fierce.
CTOnews.com previously cited the IDC report that in the latest "Quarterly tracking report on the Global wearable Market", global wearable shipments in the third quarter of 2023 were 150 million units, up 2.6 per cent from a year earlier.
Despite modest growth, it was still the highest shipments in the third quarter since 2021. This growth is mainly due to the rapid development of small brands and emerging categories, such as smaller, more fashionable design category smart rings are beginning to get a lot of attention.
"IDC reports 2023Q3 global wearable device market: Apple is down 26.7%, Xiaomi is 36% higher than Samsung."
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