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Sources say that Wechat video account e-commerce GMV exceeds 100 billion yuan, and Douyin e-commerce will exceed 2 trillion yuan.

2024-04-22 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--, December 11, according to "later LatePost", the total transaction volume (GMV) of Wechat video account ecommerce this year has reached about 100 billion yuan. In addition, a Tencent source revealed that video stores have generated revenue through commissions in the first quarter of this year.

It is said that in addition to the video live broadcast team responsible for the front-end products, Tencent also plans to let the WeChat Pay team also join the construction of video number e-commerce and participate in the development and operation of various industry categories, talent, and customers. as well as the construction of basic functions such as trading products.

According to "later LatePost", the payment GMV of Douyin e-commerce will exceed 2 trillion yuan this year, and the GMV of Kuaishou e-commerce will also break through the trillion yuan mark this year. At present, the number of daily active users of Wechat Video account is second only to Douyin, ranking second in the country.

It is worth mentioning that Tencent first reported video revenue in August this year. Wechat Video's advertising revenue exceeded 3 billion yuan in the second quarter of this year, which is also the most eye-catching business in Tencent's financial report. For comparison, Kuaishou advertising revenue in the same period reached 14.35 billion yuan, Douyin unlisted companies did not release financial reports.

In terms of overall performance, Tencent Q2 had total revenue of 149.208 billion yuan, up 11% from the same period last year, and net profit (Non-IFRS) of 37.548 billion yuan, up 33% from the same period last year.

According to Tencent Financial report, Tencent Ads's income in the second quarter rose 34% year-on-year to 25 billion yuan, exceeding the overall industry level, and its market share has further increased in many advertising industries.

As of June 2023, the number of Wechat users reached 1.327 billion, exceeding 1.3 billion for the first time, an increase of 2 percent over the same period last year, of which WeChat Mini Programs has more than 1.1 billion monthly active users. Note: Tencent Ads's income mainly includes Wechat's video number, Mini Program, moments ads, as well as QQ ecological advertisements. The financial report shows that Tencent Ads's income growth is due to the increase in the duration of user use.

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